Email newsletters retain their status as one of the simplest and most effective tools in the world of email marketing. Don’t believe us? Check it out yourself! In this article, we will describe 10 tips for attracting cleaning clients through email marketing to your cleaning business

Email Marketing Features

New techniques are emerging, advanced technologies are being introduced, and email marketing is still best. A better and more efficient tool has not been yet invented. This is confirmed by research: every rupee invested in email marketing allows you to get a profit that exceeds the investment by 10 times!

To date, no method can provide such a result. That is why the email mailing list continues to set the quality in Digital marketing. It is universally attractive to every average cleaning client.

Email distribution plays a significant role in attracting cleaning clients. Why is that? Let’s take a look at what a typical marketer does. He makes sure that the website and its content are liked by the target audience. However, this does not mean that the marketer is truly genuinely interested in your needs.

When it comes to email marketing, things are different. This is where the real work of a marketer begins. It must interest the consumer and turn his interest into a desire expressed by the purchase. This is not easy to achieve, but knowing the following 10 tips described in this article will make the mission possible.

1. Follow the script

You must develop a single storyline based on the use of 6-10 words that are relevant and personalized to the cleaning clients. They can be changed and removed – the main goal is efficiency, and for it you can sacrifice a lot. Of course, the developed scenario will not help you to sell immediately but will allow you to establish contact with cleaning clients. And this is already a lot.

2. The messages you create should be short and sweet

Your task is to convey the essence to the reader with the least amount of words and sentences. Focus on it. There is no need to huddle several blocks of information in one letter. Your goal is to get an action from the cleaning client, not to force them to read. If you can break the contents of the letter into several sections, it is better to make two texts out of it.

3. Stake on adaptive website design

Try to use images of before/after cleaning service whenever possible. They are perceived faster than words, and therefore more effective. But before you try this tip, make sure your email service doesn’t block messages with visual objects.

4. Use a call to action

It must be targeted and convincing. People who will read the letter should understand what they are called to. Only in this case you are provided with reflection on their part. If potential clients do not understand what is required of them, they will not bother to think about it. The ideal call to action in an email newsletter is short, clear, and accessible.

5. Make your offer valuable

If the email newsletter does not focus on the fact that you offer a quality cleaning service, then there will be problems with turning readers into cleaning clients. Your content should be more than just useful. Let it meet the interests and needs of consumers.

6. Make registration easy 

If the audience sees that too much personal information is needed to establish contact with the cleaning company, then the number of cleaning clients will not grow, but decrease. When asked to provide a little more than just your name and email address, you will think twice. Potential clients will do the same. Based on this, we advise you to limit yourself to the minimum number of fields to fill out. Make sure the path from opening the email to the landing page is as short as possible.

7. Focus on development

You need to create a chain of sales letters that will develop and stimulate client initiative. Some marketers recommend using autoresponders. Benefits are guaranteed in the future. Be sure to exchange and share information. Such openness and generosity can win the hearts and minds of both colleagues and clients.

8. Optimize and commit changes

There are two people, two consumers and two personalities. Can they be the same? Of course not, so your goal should not only be email automation, but also personalization. You must convey to the client the message that he is among the elite who are lucky enough to use the proposed service. He is one from the thousands, not an ordinary buyer. In light of this, it is necessary to constantly test various text constructions, individualize them and, ultimately segment them. Implement your ideas and keep track of changes. Only in this way can you understand which scheme works best from a practical point of view.

9. Connect with clients without using spam

So, you are daily bombarding a large number of electronic mailboxes. Bottom line: you’re more interested in avoiding spam than in sales performance and the number of connections you get. Avoid doing from such. This tactic won’t do much anyway: people who might otherwise be interested in your offer will be annoyed label everything as “spam.”

10. Build reader confidence

More often we ask friends or Google where to go for dinner than just walk down a random street and choose a restaurant. Reviews help us to cope with today’s variety of choices. That is why recommendations are a key factor in building trust. You can add before/after photo of cleaning work, Client’s reviews or videos of your cleaning work.

Conclusion

Implement these 10 tips to make your email marketing even more effective, and you will get more responses from your audience, so your emails will be opened and read. They will even wait!

It’s time to make the first email newsletter right now!