Running a cleaning business comes with a lot of costs. To attract the first visitors to the cleaning business website, owners invest heavily in advertising. But far from always these marketing activities pay off and not every newcomer has a sufficient advertising budget. Today we will figure out what to do in this case, how to market Your Cleaning Business without Paid Ads.

Are there free ways to market your cleaning company?

It is possible to attract traffic at the start without a budget. Moreover, for newly launched cleaning business, it makes no sense at all to use paid promotion methods.

Even if we assume that you have created an excellent cleaning business website, filled it with high-quality content and made an attractive offer, all this does not guarantee a large flow of visitors in the first days and months of the site’s existence.

Paid promotion at the start can be ineffective for several reasons

• there is still no trust in new websites, both from the audience and from search engines
• search engines watch new domains especially closely
• Almost every new websites has many mistakes: blank pages, code errors, 404 errors. This will reduce the effectiveness of the advertising campaign.

It is not worth using paid promotion for websites with 2-3 pages, a “raw” structure and gaps in terms of content. The economic benefit in this case will be minimal. Instead, it’s better to focus on what will help you move forward without a budget and improve the site in parallel. Next, consider specific ways that will market your cleaning business.

1. Quality service and strategy

This is the foundation without which it is impossible to build a successful cleaning business. For many, this advice will seem obvious. However, the assortment and service are really what you need to pay maximum attention to at the start. Otherwise, all the ways used in the future will be useless.

Work on the assortment of the cleaning business. It must be formed taking into account the dynamics of demand and the current needs of the target audience.

Consider the criteria for quality service and try to meet them:

• realistic promises
• wow-effect and positive emotions when interacting with the cleaning company
• continuous improvements
• collecting feedback
• 24×7 support service
• High standards

Only after a qualitative study of the basics, you can start testing various ways. But first of all, you need to work on the strategy.

2. SEO optimization

Sites whose owners pay for contextual advertising are placed on the first lines of search results. But you can get into the middle for free, due to standard SEO. However, it will take quite a lot of time.

As part of the method, the content of the cleaning business is built in such a way that search engines put it at the top of the search list

For this you need:

1.Pick the right keywords that match the objects of sale – Collect keywords related to your cleaning business. Write down all possible phrases, sort them and select the most successful ones.

2.Publish quality content in the main sections of the site and blog – Provide fresh information in texts with certain key phrases, update content regularly.

3.Optimize structure and content – Highlight understandable sections and blocks; make linking, putting links from one page to another and from section to section.

4.Pay attention to the quality of content – Be it text, images, videos or any other format.

3. Improving the technical parameters of the website

The technical parameters of the cleaning business website also affect attendance. And for this impact to be positive, you need to periodically test important indicators and, if necessary, improve them.

What to look for

1. Download speed – Every additional second reduces the conversion. Often, users do not wait longer than 3 seconds to load and move on to the next tab. Test your site’s speed with PageSpeed ​​Insight. If the indicator is bad, read the recommendations of the service. Usually, to optimize speed, it is enough to remove unused code, improve caching, convert images to another format, and remove heavy files.

2. Extra elements – All kinds of blocks, banners, pop-ups and other additional details catch the user’s attention and force him to leave the page. Therefore, you need to simplify the layout as much as possible, reduce the number of features and remove elements that visitors rarely interact with.

3. CTA buttons – Display them highly and stand out from the rest with contrasting colors and bold borders.

4. Social media activity

There are about 4 billion active users on social networks. Among them, there will definitely be representatives of the target audience for cleaning niche. Each platform has its own tools through which you can market your cleaning business.

Create business accounts on Facebook , Instagram and LinkedIn. It is advisable to give preference to those sites where the target audience is present.

Profiles need to be worked on regularly:

write an attractive header with USP and important information about the cleaning company

write posts that encourage you to get to know the cleaning service in more detail and make a purchase

shoot video reviews of clients

answer questions in comments

post daily

Active profile maintenance with the publication of useful interesting posts ensures an influx of potential customers.

The cleaning business website must have buttons with social media icons. They can be put in the header, footer, after blog articles. To determine the most effective topics and post types, use internal analytics tools.

Conclusion

Initially, it is quite possible to market your cleaning business and increase conversion without paid ads. But keep in mind that the considered methods may not always work. In each individual case, you should develop your own strategy, test different ways, and then choose the most successful ones. With the growth of your cleaning business, you will definitely need to connect paid advertising.