Any person, making a purchase decision, will listen to the reviews of friends. Also, if a loved one speaks positively about the cleaning brand and its services, we are often tempted to try it and personally “experience” it for ourselves. Often people just don’t realize how much word of mouth influences our buying decision.

As you may have guessed, word of mouth marketing is directly related to word of mouth. Now word of mouth marketing is one of the most effective ways to promote your cleaning services. 

What is word of mouth marketing?

Word of mouth marketing is a technology that provokes positive conversations about a brand among potential consumers. The technology is based on the word of mouth method.

How do reviews affect business growth?

Positive cleaning brand reviews help you to build the trust of potential customers, improve the brand’s online reputation, and increase visibility for the cleaning business. 

Also, reviews help to expand the social impact of the cleaning company. For example, if someone talks about your cleaning brand on their blog, you can share a link to the text in a Facebook group, your brand’s blog, or use a website post as a review. 

Another way to get customer feedback on cleaning services is to ask them to share their experience with you, for example by asking them to leave an opinion in the comments or by running a storytelling contest. By doing so, your cleaning business not only gains exposure, but also builds strong relationships with customers. This is how you help the audience feel connected to the cleaning brand and show that the company is getting better thanks to their feedback.

How to start implementing a word of mouth marketing strategy?

Today, people love to share and talk about things that interest them. Before buying a car, real estate or cleaning services, it is very important to discuss these changes with someone. Therefore, the main component of word of mouth marketing is communication. How do you get people talking about your cleaning brand? And how do you get people to say good things about your cleaning company? Let’s figure it out.

5 word of mouth marketing strategies to take your cleaning business to the next level 

Implementing the right word-of-mouth marketing strategy provides a cleaning company with many benefits and helps you to grow. Below there is a compiled list of recommendations to help your cleaning business grow. 

1.Choose the right domain name

Choosing a domain is a must for those who are just starting a cleaning business and have not yet had time to create a website. We have said more than once that the right domain name always helps in the development of a business and transforms it. This is the first thing your target audience notices, so if you can get their attention, it’s a plus point for your success.

When choosing a domain name for your brand, you can be creative, surprise and go beyond.

2.Surprise customers and exceed expectations

If you are one of a thousand typical companies, they will not pay attention to you – what is there to talk about? Surprise your customers and they will talk about you. For example, come up with a provocative company name, create an interior with good or unique lighting and cool design or provide the best cleaning services in the city. But do not stop there – come up with something new, be creative and constantly improve your cleaning service. All this will help the audience not only love you, but also constantly talk about your innovations, giving you positive feedback.

3.Take care of your audience

Unlike any other marketing strategy, word of mouth works best when you put your audience and their needs first. 

Here Z – care is important. Find out what your audience likes, what customers struggle with and help solve their problems. It can be as simple as asking questions, offering discount coupons, posting behind-the-scenes footage of cleaning process, and so on.

Also be active on your social media platforms, engage with your audience and regularly post content, respond to comments and engage with them. 

When you give your audience what they want, they will like you more and start sharing your cleaning brand with others. 

4.Create emotional attachment

People share accounts that evoke an emotion in them, be it delight, joy, sadness or laughter. Therefore, emotions are the main tool of word of mouth marketing. 

If you can create an emotional connection with your customers and target audience, they will have fond memories of the cleaning brand or services. Once customers feel connected to you, they will become supporters of your cleaning brand and stay with you for a long time, helping the company become more and more noticeable.

5.Create an affiliate program

Affiliate programs are one of the easiest ways to build a word of mouth strategy. How it works? 

An affiliate program is a reward that you offer to your customers when they tell their friends and family about your cleaning brand or services.

For example, a customer shares your cleaning services with friends, and you offer him a tangible discount, points to the account with which he can pay, or even cash payments as a token of gratitude. This creates a win-win situation for both your cleaning business and the client, who will benefit from it. Here it is important to correctly calculate the financial model of the program so that everyone wins.

Conclusion

Although word of mouth marketing is suitable for cleaning businesses of any size, try not to overdo it. Are they talking about you? Wonderful! But is there any point in continuing to talk about what everyone knows? Therefore, do not forget our tips

Quick view of our tips

1.Choose the right domain name
2.Surprise customers and exceed expectations
3.Take care of your audience
4.Create emotional attachment
5.Create an affiliate program