So, you are running an online advertisement campaign, but despite your best efforts, you cannot see your ads.

Don’t worry, you are not alone.

There are many reasons why your ad is not showing on the Google Ads Network and therefore not receiving clicks, impressions, or conversions.

In most cases, this problem is related to disagreement with one or more Google Ads policies. However, in order to discover what is truly going on behind your ad disapproval.

Let’s find out why your ads are not approved by Google.

6 Possible Reasons You May Violate Google Ads Policies

There are several reasons why Google might block your ad or refuse to display it on its network. For example, the problem might be:

• Announcement text
• Google Ads account history
• Keywords
• Credit card

I will name just a few of them.

By exploring these categories in detail, you can understand the main cause of your pay-per-click (PPC) problems.

1. Format of the ad text

The text format for your ad may be opposing Google Ads guidelines. To avoid this, make sure you follow these guidelines:

• Don’t make bold claims like “The world’s # 1 company” unless a third party can prove it.
• Don’t create ads with long text. Be short.
• Do not use CAPS for all ad text. This is one of the most common reasons for ad rejection.
• Don’t overuse exclamation marks.
• Avoid using the phrase “click here” in your ads. Use a different call to action (CTA) instead.
• Your landing page and ads must have matching messages for quick Google Ads approval as this lowers click-through rates.

2. Missing or invalid URL

If your URL is incorrect or missing, Google Ads may block your ad from viewing. To avoid this, make sure your main domain has the same destination and display URL.

This is a simple solution to an unpleasant situation.

3. Verification process

Google Ads will process and review each ad to ensure it meets set standards. This check can sometimes take several days.

Google will validate and then mark them as “eligible” as soon as they are accepted.

If you haven’t seen any notifications and it’s only been a day, it might be better to wait another day or two, in case it’s just a delay in processing a review.

4. Keywords

If you choose to include keywords with a different brand in your ad, you will be tagged.

In this case, it is better to use only synonyms and be as original as possible. If you are not sure about your keywords, do a quick look at your keywords before submitting your ads.

5. Prohibited content

It is a Google Ads policy to prohibit the sale or promotion of counterfeit products.

These counterfeit products may also contain a logo or trademark that is indistinguishable from other legitimate trademarks, which are prohibited by Google Advertising.

In terms of good advertising, make sure your website has appropriate and clear disclaimers for each product you sell in accordance with Google’s advertising policy and legal regulations.

Please be aware that Google does not allow ads for certain types of adult content in certain locations. It also discourages content that promotes dishonest behavior, such as hacking services or software.

6. Invalid billing information

If the information in your billing account is incorrect, this could be the reason for your ad rejection. Google will not serve ads on its network if there is any billing issue, so make sure you provide the correct information.

Also, make sure you are not submitting all ads at once. Submit the best ones first, and then when they’re approved, you can move on to the rest.

Google Ads Policy Disclaimer

As a quick overview, we’ve added along with all of the Google Ads policies and disclaimers that you can use as a checklist on the go before submitting your ad. This essential knowledge for PPC advertising will help you enjoy a smooth ad publishing process.

• Do not violate the rules of using trademarks.
• Don’t use content focused on adult entertainment, gambling, explosive products, counterfeit goods or offensive content in general.
• Use appropriate specifications and prices. Google Ads strongly discourages you from providing incorrect information.
• Don’t use your company phone number in your ad text. Use extensions instead.
• Remove any previously disapproved ads from your account
• When advertising financial services and products, make sure they fulfill with the local and state laws in your country or region.
• Do not use other people’s trademarks.
• Bypass systems. Any attempt to activate a blocked Google Ads account is considered a bypass. For example, you are trying to create another account for the same advertiser or company, etc.

If your account is locked due to an error, do not try to hack. Talk to Google support and explain the reasons to them. They will activate your account if you follow Google’s policies.

Ad approval statuses

Now that you’ve learned all the reasons your ad might not appear to be Google approved, let’s take a look at what statuses your ad might receive and what they mean.

• Accepted – Google is in the process of reviewing your ad, but pre-crawling allowed it to appear on multiple Google search pages.
• Pending – Your ad is currently being reviewed. It will not be shown until it is fully approved – which will take longer than the approved status.
• Approved – Your ad is ready to go! It is consistent with all policies.
• Approved Limited – The ad is allowed to run, but not in all situations. This occurs due to content or industry restrictions. In this case, nothing can be done. As we said, some industries are highly regulated, which makes visibility difficult.
• Disapproved – Your ad cannot be displayed because its purpose or content violates Google Ads policies.

Conclusion

Advertisers should not be alarmed by these situations. Most rejections of Google Ads are simply due to their strict set of rules.
The trick is to know these rules well enough so that you can ensure that your ads are optimized and legitimate in the eyes of Google. Luckily, Google is good at letting you know which policies your ad is violating, and these issues can be fixed with a simple, quick edit.
If the problem persists, even if you have already gone through the entire list of policies with no positive results. Please contact Google for more information.