In this article, we are going to discuss 7 major criteria to look after. These 7 metrics or criteria will efficiently help you to troubleshoot any issue of Facebook ads. If you are an owner of a cleaning company and advertising your service through Facebook ads, you must have faced some issues. Here are 7 measurement points that you must follow to optimally run the Facebook ads of your cleaning company.
Generation of Leads:
As we all know, it is better to make permanent clients. Leads help us to collect the information of an interested client. That is to say, leads are the measurement of such people who are looking or searching for your service. Hence, you must collect the information of such clients to reach them via Facebook ads. As a result, it will help you in generating more leads and converting potential customers into permanent clients.
However, sometimes lead generations become difficult and you may not get enough leads. In other words, there may exist a fluctuation in lead generation. To counteract this situation, you can use the following strategies.
1.Firstly, examine the average cost per lead. Check whether it is steady or increasing. If it is steady there is no problem.
2.Secondly, check the tracking of Facebook ads is correctly set up.
These strategies will help you to diagnose the problem with lead generation. Once diagnosed you can easily increase the leads by rectifying the Facebook ads settings.
This metric is used to follow the conversion of potential customers into permanent clients. In other words, the leads you are generating from your Facebook ads will aid in getting conversions. However, not getting enough conversions to indicate an issue with your lead generation
To rectify such kind of issue, you should analyze the need of your customers. The main reason behind the low conversion is that you are not offering what your audience wants. So, target and offer your cleaning service to only those customers who want to hire a cleaning business.
That is how you can troubleshoot an issue with low conversion to your Facebook ads.
Clicks:
This is one of the most important metrics to look after. Check the clicks you are getting on your Facebook ads. If you are not getting enough clicks is due to the wrong audience targeting. In other words, your Facebook ads might be shown to such audiences who are not searching for your service. In such a case, you should optimize your targeting audience and must set your advertise flow towards the potential customers.
Also, the Facebook ad of your company may not be engaging. That is to say, the video or images used in the ad template may not be as eye-catchy as they should be. So, you can change the template and make it more interactive and engaging.
Cost per Click:
Another important metric to keep under check. As the cost per click increases, your conversion must increase. If you are not getting enough conversions that means an issue in the Facebook ads you are showing.
The reason may be the same as above. That is to say, you may be targeting the wrong audience or showing the same ads to the same people again and again. This will not help you to get the conversion effectively.
So, to optimize the cost per click, you should target the right audience. Also, you can show the same ad to the same audience a few times but not for a longer period. Move on with a new audience which will help you to introduce and market your service to a broad range of audiences.
Landing Page View Percentage:
This is an underrated metric that one must take into consideration. This will give you a good idea about the performance of your Facebook ads. Landing Page View Percentage refers to the visitor visiting your website’s landing page after clicking on your ad. The landing page view percentage must be above 80%.
In other words, 70% landing page view percentage means that only 70 out of 100 visitors visited and the rest of the 30 visitors did not. That is to say, those 30 visitors clicked on the Facebook ads but did not even visit or engaged with your service. As a result, you will have to pay more for the ad performance but will not get enough profit.
The reason behind this may be the page speed of your landing page. You should optimize the page speed such that a visitor can visit the webpage even with a weak internet connection. As a result, people will not leave the landing page soon if they are quickly getting redirected to the page they wanted to be on
Click-Through Rate (CTR)
Click-Through Rate measures those visitors who click on your Facebook ad and saw or engaged with it. Low CTR is not good for your ad campaign.
Hence, it is important to optimize and increase the CTR of Facebook ads. One way to do so is to remarket. By remarketing we mean showing the Facebook ads to the ones who already clicked and visited it once. Retargeting those customers and showing relevant ads to them may increase your CTR.
Best Performer
Last but not least, you can analyze this metric from your Facebook ads data. Look for those ad templates or ad campaigns that are performing at their best. Choose the best performing ad templates which work optimally for your cleaning business. Use them to target your audience which will improve your Facebook ads result and aid in making your cleaning business profitable.
You can run A/B testing by comparing the performance of two different ad campaigns for the same advertisement. Check which one is performing better and choose that template for your Facebook ads.
Conclusion:
In the conclusion, here are the 7 metrics that you must track and optimize to troubleshoot the issues in cleaning company Facebook ads.
1.Leads
2.Conversions
3.Clicks
4.Cost per Click
5.Landing Page View Percentage
6.Click-Through Rate
7.Best Performer
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