Still think cold calls are a waste of time for your cleaning company?

There are people who talk about it all the time. But cold calling, combined with the right strategies and works. Cold calling can be one of the most effective ways to reach clients for cleaning company. In this article, we will share 8 secrets of cold calling for cleaning company.

1. Know what you are working with

When starting to call a cold database, creative call center operators determine what type of script they will have to work with, Offer or sale?

Cold call offer Provides your cleaning service presentation. The main task, at the same time, is to transfer a cold client to a number of potential ones. The information part is required from the operator. Special sales skills are not required.

A sales cold call is designed to close a deal or set up a meeting in the end result. We need to develop scripts for 2 cases. Yes, the script steps are the same in both cases. But their essence is very different. We will tell you one obvious secret: a sales call requires knowledge and experience.

2. Chain of questions

Use it if you are working with a cold call aimed at a sale of cleaning services. If the client is simply loaded with information, then you will not even be able to find out his true needs, desires, and problems. Even worse is to impose your opinion. Each operator of cleaning company has its own chain of questions, which allows us to lead the consumer to the necessary solution. Yes, in a certain part, it is the manipulation of thoughts. But in telemarketing, this essential skill is called “creating a need.” You yourself push the client to desire to buy a cleaning service. At the same time, without ever saying: “buy a cleaning service!”.

3. Getting to know your competitors

It’s no secret to the power of competition in the cleaning market. No argument, no progress. If you do not study your cleaning opponent, you lose your main advantage in the fight. The global market shows that a company that conducts research and analysis of competitors is much more likely to stay in the market. You need to at least keep up with your main opponents. If you don’t follow your competitors, you get more and more opportunities to fly off the market. After all, if customers do not buy this cleaning service from you, they buy it from your competitors. Don’t waste your chance – study your competitor in the face.

4. Choice limitation

To increase the percentage of sales during cold calls, it is important to offer one cleaning service for a specific price. Moreover, this offer should be the coolest, incredibly unique in relation to your competitors. Therefore, you need to know what to present. To add importance and urgency to the proposal, the following accents will help

• Just now
• Unique offer for a limited time (please specify)
• Special terms of the deal (for example, buy 2 get 1 cleaning service or when buying now, a 50% discount on the second purchase, etc.)
• You are incredibly lucky – you become the 10th client and get a unique opportunity to receive a free window cleaning service.
• We give you a unique opportunity

5. Too early not to celebrate!

What surprise overtakes the manager when such an interested client breaks down at the last stage of the sale. What’s the matter? Such a problem occurs if the operator did not take into account what the consumer kept silent about. As a rule, these are unasked questions. Client to client is different. One simply attack with questions, while the other shows a fake interest out of politeness, not daring to utter objections aloud. And they, insidious, taking advantage of the moment, by the end of the conversation filled the whole head, all the thoughts of the client. The peculiarity of our operators is that when talking with them, the buyer does not have time to object. The manager, by good quality of his talent and experience, knows in advance about all the thoughts of the interlocutor, including all objections also. Therefore, the presentation is built in such a way that the operator proactively responds to objections. Sometimes he feels that there are unanswered questions.

6. Call for a deal

In any cold call, specifics are important. Praising your cleaning company without a clear offer is a way for failure. Just because your client doesn’t care how many years you’ve been on the market, he wants to hear a specific offer. Throughout the cold call, stimulate the interlocutor to action. And you need to end the conversation with a specific proposal calling for a deal. Just offer to buy. And there will be more sales calls.

7. The offer depends on the demand

This is one of the most logical law of marketing, but not always executable. This issue requires detailed study. The answer will help you make important decisions: determining the volume of your company’s offer, highlighting the advantages of your cleaning service in this type of market.

8. Who is your buyer?

If you cannot answer this question immediately, briefly and specifically, then we have diagnosed the site of your cleaning company’s problem. And before it’s too late, it’s time to remove it. It is better to be focused on 1-2 segments of the target audience than on all at once. When you lose focus, you lose the clarity of your sentence. If you can’t decide on the target audience yourself, consumer market research will help you a lot. Gender, age, income, status, needs, and interests, motivation when choosing and buying – all these are the nuances that you simply must know for large sales during cold calls. Based on information about competitors and consumers, an ideal sales scheme is developed.

Conclusion

“Cold” calls are an outdated method of promotion, but it is shown to be highly effective in the cleaning industry, although it can be applied everywhere. 

After the call, the potential client can get enough information to make a decision. This is one of the alternative ways to find clients for cleaning company, but not the only one.