8 ways to increase sales for your cleaning business without lowering prices

If you are the owner of a small cleaning business and sell cleaning services to people or even companies represented by various purchasing managers, then let’s remember how often it happens that your clients are literally forces for a discount on cleaning services? The behavior of the buyer changes over time, but the desire to find the best offer remains unchanged. There are many strategies that marketers use when running promotions for cleaning businesses. In this article, we will tell you 8 ways to increase sales for your cleaning business without lowering prices.

1. Limit the duration of the promotion

Time-limited offer creates a sense of urgency and encourage the clients to buy cleaning service quickly. With the help of such a marketing strategy, you can sell cleaning services easily.

For the strategy to work effectively, use wording that fixes the terms: “Only today”, “Discounts up to 50% in just 2 hours”, “Last day of the promotion”. Attach a countdown timer in the newsletter or on the main page of the cleaning business website – this will remind the cleaning client of the urgency of the offer.

For example, you can set 50% off on household cleaning services but only for today or limited time offer.

2. Create the effect of lost profits

Buyers are familiar with an increasing system of discounts and are waiting for the best offer on the cleaning services. But there is another strategy – a discount for a certain period, which decreases as a certain date approaches. You can set the day when the discount ends. In this case, the entire period is divided into periods that the client knows about. For example, on the first day of a promotion, offer a 30% discount, and then reduce it by 3% every next day. By this method, clients will buy your cleaning services immediately because of losing profit.

At first, customers will react passively to such offers, but every day they will begin to become more active. Such a strategy causes a desire not to miss your chance and buy a cleaning service at the best possible price.

3. Offer customers “secret” conditions

Customers like to feel special, so give them that opportunity. Offer to join a private club. Explain the benefits of participating. It can be monthly free cleaning window service, gifts, or exclusive discounts. The main goal is to retain the client and increase loyalty.

4. Congratulation clients on important dates and events

Birthday, anniversary, or date of registration on the cleaning business website – all this is an occasion to remind the cleaning clients about yourself and show attention to the client. A timely offered discount will help increase loyalty. You can set up an automatic mailing for such events.

You can congratulate the client not only on his personal holiday but also on an important date for the cleaning company.

For example, on 26th February your cleaning company had completed 5 years, and then you can give 5% discount on all cleaning services for only 26th February.

5. Use the “magnet on top” strategy

The essence of the strategy is to offer the client additional services to the main purchase of cleaning services. This action should involve some kind of bonus.

For example, a customer placed an order for cleaning services worth 4,500 RS. We offer to buy something else up to the amount of 5,000 RS. If he does so, he will be able to receive free cleaning window service, free car wash, or additional points on a loyalty card. By this strategy, clients will buy more cleaning services to get extra benefits.

6. Motivate the customer to buy more

Buying several services at once at a discount creates a sense of benefit. Offer a discount for each service added to an order. It can be a service of the same category. The main goal is to increase order volumes.

Such an action stimulates the growth of sales, increases the average check and, possibly. And the client gets the opportunity to buy several services at a discount from cleaning companies.

7. Offer a discount on related products

Another common strategy to increase the average check is cross-selling. Invite the clients to book a related service in addition to the main cleaning services in the cart. For example, when buying a household cleaning service, give a discount on a car wash cleaning service. By this strategy, clients get motivated to buy more services to get more discounts.

8. Engage your audience on social media

Run promotions of your cleaning business on social media. This will allow you to talk about new cleaning services, attract an additional audience, and popularize your cleaning company. Here are some ideas:

• offer your page followers to repost in exchange for a bonus, for example, a 5% discount on a cleaning service
• Launch promotions only for subscribers of certain social networks. This will attract additional traffic to those social networks that need to be “warmed up”
• Hold contests related to your cleaning business. For example, you can set up a contest and the top 3 winners will get a car wash cleaning service for 6 months.
  Remember

The most interesting marketing strategies appear if you are not afraid to experiment and combine different strategies. But remember that it is dangerous to use discounts often. Customers may get used to such promotions and cut back on purchases at regular prices. And your sales will drop.

As you can see, it is quite possible to increase sales of cleaning business without discounts and sales. There is no need to reduce the value of your cleaning services by lowering prices – instead, you can arrange more creative and profitable promotions for your cleaning business and attract the attention of potential buyers through competent marketing and increase the loyalty of existing customers.