Big budgets and beautiful creatives do not guarantee advertising profitability. Ads can spin and drain the budget instead of delivering results. If you target correctly and make catchy ads, a large audience of this social platform can respond positively to the promotion of your cleaning business service.

Unfortunately, it’s nearly impossible to predict which cleaning ads will be most relevant to your audience. That’s why we use Facebook Ads Optimization to test all versions and ideas (even the most ridiculous ones) and try to figure out which ones actually work best. Advertising campaign optimization allows us to reduce the cost per click (CPC), increase the click-through rate (CTR) of the ad, and finally increase the number of sales with the same advertising budget. Here are 8 ways we would like to share!

1: Put a USP in an Image

Add unique product benefits to an image ad so that the USP is accurately noticed by users when they view the cleaning ad

Good value proposition:

• Explains how your cleaning service solves customer problems or improves their situation (relevance)
• Provides specific advantages that are different from competitors (value)
• Tells potential customers why they should buy from you and not from competitors (differentiation) Make sure the ad and USP is customer-focused and not just showcasing the capabilities of the service.

Use Symbols to Get Memorized

People quickly create new associations between what they see. Therefore, it is necessary to include “positive symbols” in the design of your cleaning advertisements so that the target audience associates the brand with positive emotions. Positive symbols may include

• Checkmarks
• Emoji
• holiday emojis
• Stars

There is a reason for this – the brain loves bright colors.

A study says that people form an opinion about something within 90 seconds of their initial interaction with an object. At the same time, from 62% to 90% of decisions are based only on colors. Sound crazy? 

If you can make colorful branded ads for Facebook, this will be a great addition to the tools you use.

BONUS: According to color psychology, green signifies a calm and professional approach. More reasons to use green

Advertise about the customer, not the company

Make sure the offer is aimed at potential customers and not just a list of your cleaning service features. Remember that the offer and advertisement should not be a long list of your cleaning service features

For example — Google manages to turn a technical proposal into something that actually connects with the reader

Google’s Facebook ad says it’s all about you:

Ask a Question

Ask questions to create compelling clickable ads on Facebook. If you ask questions related to your cleaning service then visitors will get curious to answer your question. For example, you can ask this question “do you a love neat and clean house but you are unable to clean your house daily?” and in answer the customer will say yes.

Even More Color

You need to create eye-catching ads to grab people’s attention in a crowded Facebook feed. 

Creating colorful and eye-catching ads do not have to be too difficult. You don’t have to spend three years learning how to use Photoshop before you can create a Facebook ad that grabs the attention of your target audience. A simple, colorful background with thoughtful ad text will do the job.

Study the psychology of color perception to find out which colors are appealing to a particular audience and still fit with your offerings

Include Customer Reviews in Your Ads

Although the text of some ad on Facebook promises “Our amazing tool will help you do incredible things!” there is no real evidence to help believe this.

So sometimes it makes sense to include customer testimonials in your ads. If you can prove that customers are happy with your product, this is a sign that the company is trustworthy.

For example in your cleaning business ads you can use your reviews and ratings which were given by your old clients after using your cleaning service. It will give a positive impact on your cleaning advertisement.

A/B Test Your Ads

Test a few sentences to find the best ways to create a sense of urgency and make the ad compelling:

Conclusion

In an effective Facebook ad, text, images, and video, as well as a call to action, must present a compelling message. In your ad text, don’t list features, but define how your product will benefit customers. Leverage the popularity of the video and the high engagement rates of this type of promotional content to minimize costs. And make sure your ad text and graphics align logically with your call to action.

When all three elements of your ad work together and deliver a consistent and compelling message, your Facebook ad has the best chance of having the right impact on your target audience.