Cleaning services are a fairly popular line of business. For successful promotion, it is not enough just to hire professional employees, purchase high-quality household chemicals and consistently maintain a high level of services provided.The competition in this area is quite high, so the company needs an effective marketing strategy.

For effective and fast promotion of a cleaning company, the best solution would be to focus on digital marketing. Here are some points on How to get more clients for a commercial cleaning business with digital marketing.

1.Build Your Cleaning Business Website

Creating your own website is one of the most effective advertising tools for cleaning businesses. On the website you can conveniently place and visual information.

With your own resource, you can:

• Capture the attention of a vast audience.
• Build your image as a friendly, responsive and attentive partner.
• Place the full range of your company’s services.
• Organize feedback with customers, which will allow you to see information about the level of service

provided by your staff, analyze emerging problems and prevent their recurrence.

The information posted on the site should attract the client and convince him that it is you who can manage the tasks.

Points to pay attention:

1.The site must be viewable. Think over a logo, slogan, color, design.

2.Demonstrate the advantages of your company (the most modern cleaning equipment, eco-friendly household chemicals, express cleaning services, etc.).

3.Describe in detail the range of all services.

4.Be sure to take into account the creation of a page with prices (this is very important for cleaning).

5.Post information about current and planned promotions, bonuses, discounts, special offers.

6.Develop a simple, clear menu and easy navigation.

7.Provide an opportunity for customers to leave reviews, comments.
Post feedback forms

2.Content Marketing

Content marketing is a marketing strategy based on creating content that is in demand by potential customers and designed to attract the target audience.

Content marketing is not active direct advertising. This is a long-term work to form the opinion you need in the client. That is, you create and constantly increase the amount of new materials demanded by your audience – and thus indirectly influence the adoption of the decisions you need.

Benefits of Content Marketing

• identify and stimulate the interests of customers in your services;
• informing about the methods of your work and their benefits;
• targeted audience will grow;
• there is an increase in traffic;
• creating quality content strengthens the credibility of your company, makes you an expert in the industry;
• your brand inspires confidence, becomes recognizable, that is, a positive image is formed;
  the result is increased sales and profits for the company

So, the main tool of content marketing is to provide high-quality, original information. And not just once, but permanently. It is necessary to regularly replenish and update the content of the resource. The purpose of such information is to describe the benefits that the client will receive by using the services of your company. For example, in the cleaning industry, you can detail the most complex cleaning jobs and illustrate the results, thereby encouraging the user to contact you for services.

Content can be presented in different forms: text, video, images, presentations, graphic information.
Channels for posting content

• articles on websites;
• posts in thematic blogs, creating and maintaining your own blog;
• search engine results;
• sending e-mails on your subject;
• social networks – creating your own groups or pages, as well as using others to distribute the information you need;
• Specialized Internet portals

3.SEO – optimization

SEO (Search Engine Optimization) is the promotion of an Internet resource in search results to get traffic. The higher the position on the search page, the more visitors the site will have.
For successful SEO advertising you need:

• identify search queries that are relevant for the promotion of cleaning services;
• fill the resource with high-quality content (text, video, photos, illustrations, etc.) that meets the requirements;
• perform internal and external website optimization;
• organize the constant collection and analysis of information about the transitions to your resource;
• Analyze the information received and make adjustments to the promotion strategy.

SEO optimization is a rather complicated process, so it is better to trust professionals who are well versed in effective techniques.

4.Contextual advertising

Contextual advertising is ads (text, graphics, video, illustrations, photos) that are shown on user pages on the Internet in accordance with their search queries and interests. They are displayed in search engines, on various sites, in mobile applications and on other resources. The main platforms for promoting contextual advertising is Google AdWords.

This is a fairly effective way to promote cleaning companies. Its main advantages:

5.Targeted advertising

Targeted advertising is the promotion of a company in social networks (the most famous in are Facebook and Instagram).

Advertisements are shown to an audience with characteristics that are important for the advertiser: gender, age, place of residence, marital status, education, interests, etc. This is possible due to the fact that social networks keep statistics on all these parameters.

Using groups or social media accounts, you can find new customers, as well as keep in touch with those who already use your services and introduce them to various promotions and bonuses.

6.Posting ads on local forums and free classified sites

The undoubted advantage of this type of advertising is the minimum cost with high performance. Free boards, local portals and regional forums are quite popular with users, among who may be your future customers.

When promoting a company, be guided by the specifics of your target audience and the size of the budget allocated for advertising – choose the most appropriate promotion methods. At the same time, remember: it is most effective to use several tools at once