Digital marketing is a way to make yourself or your cleaning company known through different tools. The difference from classical marketing is that only digital channels are used here. And for a moment there are more than a dozen of them but in this article we will tell you the top 3 digital marketing strategies for cleaning company.

For this, a special digital marketing strategy is being developed. It involves several channels at once, but not all at once, but gradually, step by step. After implementation, it is important to evaluate the result. And if a channel does not work, it should be replaced with another one. It only seems complicated at first glance. In fact, even a beginner will understand.

1. Contextual advertising

Contextual advertising is a great way to increase the number of customers, because it acts in a targeted way, appearing on the page of users who were interested in similar sites.

Contextual advertising refers to the placement of banners in the immediate area of search results on a similar topic. Another option is the placement of ads on partner sites. The program takes into account the user’s location, frequent requests and the time of visiting pages.

2. SEO optimization of your cleaning business website

When advertising the services of your cleaning company, you should first of all take care of promoting your site – to ensure that the maximum number of target audience will not know about the existence of your cleaning company. The person who enters the corresponding request into the line already has a need for certain services, and he will not waste time in useless. Your task is to make sure that the site is in the first lines of search for leading systems.

Search promotion includes several aspects at once, requiring serious training and experience. Therefore, it is better to entrust the development of a set of measures to proven specialists.

The higher your site is in the list of search results, the more orders come in. This method cannot be called very prompt, from the start of optimization work to the growth of indicators; it may take some time at monthly costs in the region. But in the future, positive optimization results will definitely appear.

3. Placing free ads on websites

The main advantage of this method can be considered the minimum cost of advertising with a fairly high efficiency. Sites like Avito are visited by a lot of users, among whom your future customers may be. The peculiarity of free boards is that they are mainly accessed by individuals or small firms; this should be taken into account when compiling an ad.

How to evaluate how effective cleaning company advertising is

So, you have decided which type of advertising will bring you the most benefit. How to make sure that you are not mistaken? Most often, the return is judged by the number of incoming phone calls or e-mail requests.

For example, you advertised for a cleaning company and received ten calls, each lasting an average of 10 minutes. Based on the results of negotiations, two transactions were brought to the point of signing an agreement. It turns out that the return is 20%, which is a pretty good result, which indicates the right advertising strategy.

Let’s consider another example. 100 potential customers responded to the advertisement, the phone conversation with each lasted 5 minutes, and two deals were made, as in the previous case. That is, the return was 2%, many applicants did not get through due to the fact that the line was busy for a long time, and managers spent a lot of time in useless.

This suggests that there was too little information in the text of the advertisement that the potential customer was forced to find out personally. To avoid such a situation and not lose customers at this stage, it is enough to provide advertising consumers with the most complete list of information about the services provided.

Why it is worth attracting professionals to promote and advertise a cleaning company

How to find among them exactly the specialist who will cope with his duties?

Attracting the first available SEO specialist is just as harmful as not dealing with SEO promotion issues at all. There are frequent cases when the unprofessionalism of individual “specialists” became the reason for blocking sites. Therefore, it is necessary to look for a reliable assistant, based on the reviews of his other clients.

Try to deal only with those who use ranking methods that are not contrary to the ethics of the search engine. Black hat SEO based on spam and link manipulation will do you damage.

In any case, whether you promote yourself or use the help of a professional, SEO methods today are as necessary for the success of a cleaning company as the quality of the services it provides. It is an indispensable tool for disseminating information to potential and existing customers. But, like any dynamically developing area, SEO promotion is undergoing constant changes. Links and their arrangement in the text no longer bring their former effect. Today, more attention should be paid to the quality content of articles. Focusing solely on Google Rank, you risk missing out on potential customers.

Professionals consider cleaning company messages to be the most effective, filled with relevant information: the cost of an hour of cleaning in general, individual furniture cleaning service, etc. When the content of the articles is truly useful, users are willing to share them with each other, helping to promote your cleaning company.

Conclusion

Our world is ruled by competition, and for business this is the main law of its existence. SEO allows us to become memorable, communicate directly with.Advertising a cleaning company is not as simple a process as it might seem at first. Turning to professionals for help, you can focus on management issues, and promotion will be handled by specialists who own the most modern tools.