Have you started a cleaning business? What to do next? The competition is getting stronger, especially during the pandemic. For example, an increasing number of users are choosing large cleaning businesses over smaller cleaning businesses.

Every cleaning business faces the challenge of slow sales growth. Since many cleaning business owners perceive Facebook advertising as something commonplace, it becomes necessary to develop or optimize a more effective strategy that will ensure the growth of your cleaning business. In this article, we will provide 5 ways to optimize your customer marketing strategies for a cleaning business. Most of them will only work if you are consistent in your implementation.

WHAT IS CLIENT MARKETING?

This unusual wording can confuse many online cleaning business owners. Customer marketing refers to advertising campaigns and marketing strategies aimed at retaining the existing customer base by improving the quality of cleaning services provided. You can use these strategies to improve growth, ROI, and retain existing users

Key Benefits of Using Customer Marketing Strategies:

• Higher conversion – Since customer marketing strategies are focused on improving the quality of the cleaning services provided, most customers become loyal to your brand and they literally begin to love what you offer.
• Effective growth – Word of mouth is one of the best ways to quickly turn your cleaning business into the leading one. And all this contributes to the high quality of the cleaning services provided.
• Improved customer relationships – Since this is not a CRM, you will be able to improve the quality of relationships with your customers.
• The growth of the profitability ratio – By implementing customer marketing strategies properly, you can significantly increase your ROI.

In addition, client marketing will help you protect your interests and involve society in your cleaning business. Use the methods listed below to increase the effectiveness of your customer marketing initiatives.

1. CREATE A TARGETED BLOG

Probably everyone has heard about the importance of a blog. We usually talk about a new blog where you will publish relevant posts to generate traffic and increase your conversion rate. However, the task of a targeted blog is to publish content that is targeted at the target audience. So, in order to start targeting, you must create a blog. It is not necessary to create a new domain name for this. You can create an additional section directly on your cleaning business website or use a sub-domain.

Then build a list of your top cleaning competitors and key phrases. To create a list of keywords, you can use a special tool. For example, if you own a dry cleaning business, type in the phrase “dry cleaning” and you’ll get a list of low-competition keywords that are driving your site’s search speed. Similarly, you can enter a domain name in the dedicated field of this online service to get a list of good keywords.

By creating a targeted blog, you can not only retain existing customers and increase their level of engagement, but also increase the number of sales in general.

2. USE AN AUTOMATED CUSTOMER MARKETING PLATFORM

To get the most out of your customer marketing initiatives, you should use AI-powered automated services. The reason is that most traffic comes from paid advertising on Google, Instagram and Facebook. However, cold ad campaigns drive up your CPC and lower your ROI.

This is why many online cleaning businesses use campaign automation platforms like ConvertedIn. Powered by artificial intelligence technology, this online service automates everything from segmenting unique user profiles to building audiences for targeting and retargeting. With an automated client marketing platform, you will be able to grow your client base and increase your ROI.

3. DEVELOP A REFERRAL MARKETING PROGRAM

If you want to achieve two tasks with one solution then you need a referral marketing program. It allows you to retain existing customers and attract new ones, which will further develop your cleaning business.

The referral program is designed to reward the client for every purchase made through a recommendation. There are many examples of the use of referral marketing, in which cleaning business reward their customers with cash prizes, various gifts, coupons and discounts. While referral marketing has a lot in common with affiliate marketing, the former aims to provide the best possible user experience.

4. IMPROVE THE QUALITY OF YOUR SERVICES WITH EMAIL MARKETING

Email marketing is the most comprehensive marketing strategy for promoting cleaning services. Therefore, you should optimize the texts of your emails. Your mailing list should connect with your customers and demonstrate that you care about them. Here are some tips to help you with this:

• Personalize your emails – This should not be limited to just addressing the client by name. Adapt the text to the needs of the client, especially if your cleaning business caters to several cleaning niches.
• Use Omni-channel platforms – A great way to optimize your email marketing campaigns is to collect information using Omni-channel marketing automation platforms. These platforms collect data about your customers through email marketing tools, SMS marketing, Facebook messenger and other channels. Based on the information received, you can create a personalized email marketing strategy.
• Ensure mobile compatibility – Set up your email marketing campaign to send emails to multiple devices. For example, if most of your clients use mobile devices shorten your content, create more compact email templates for mobile devices.

5. REWARD YOUR LOYAL CUSTOMERS

If you want to master the art of customer loyalty management, you must understand the main thing: if users buy cleaning services from your cleaning business, then they prefer it to your competitors. Therefore, you should thank them for it from time to time. You can give them some reminder products like dust pad, clock or pen by which they remind you whenever they need cleaning services.

Conclusion

We have provided some useful tips to optimize your customer marketing strategies for a cleaning business. As a cleaning business owner, you should always be on the lookout for new ways to optimize your customer marketing strategies