Every year, the number of cleaning business owner on Facebook who actively use this platform for advertising there cleaning business is increasing.

As a result, Facebook ads are constantly changing and improving to ensure the platform is able to serve so many cleaning businesses. 

Complicate the structure of new features that often knock down both beginners and experienced cleaning business owners. This, in turn, reduces the effectiveness of campaigns, slows down their growth, and also highlights the lack of professionalism of the performers. Without understanding in the end what led to such results and how to fix it, users leave the social network in search of other options for their cleaning business.

However, this should not be done! Read on to find out what the right way to run Facebook ads is and what to avoid.

1. TASKS WITHOUT GOALS

The clear, measurable end result of each task, taken together, represents the main goal of the actions taken. Well-defined goals are essential for the success of any campaign.

Each cleaning business has its own issues that need to be closed within a certain timeframe. Someone needs to increase website traffic, while for another; the number of orders with the help of a lead magnet and a landing page is more relevant. Therefore, if someone’s all actions are aimed at making a one-time promotion to instantly increase sales of a certain cleaning services, this does not mean that you should focus on the same result.

The more relevant the goal is, the easier it will be to support it with an effective action plan, which means that you can reduce the financial costs of the event.

2. LACK OF A CLEAR VALUE PROPOSITION

Setting up Facebook ads, as a rule, for beginners occurs on the basis of an offer that does not carry any benefit. The value proposition allows you to see the reason why someone should buy cleaning services from you and not from your competitors. Uniqueness and value make your advertising perfect, effective.

In order to build a clear value proposition, we recommend that you carry out a number of the following:

1.What will the user get from clicking on your landing page? It is important here to briefly describe the unique benefits of your cleaning services

2.Use relevant visuals, such as a happy customer using your cleaning services

3.Write short, readable text.

Be sure to test your ad before launching it. This will help you determine which visuals and copy techniques will best help you communicate your value proposition to your target audience.

3. USING THE WRONG FACEBOOK AD TYPE

The social network provides the opportunity to launch various types of advertising on its platform, which complicates the process of choosing it correctly.

Facebook also have various ad formats, and these can be:

1.Photo

2.Video

3.Carousel (multiple images or videos in one ad)

4.Slide show

5.Canvas

6.Collections (one ad to showcase multiple services).

To determine which of the listed Facebook ads is right for you, previously defined goals will help. It looks like this:

1.Advertisements: Use the pre-filled form to collect audience information.

2.Sponsored Links: Link back to your site with a CTA. Calls to action might sound like this: “Sign up”, “Learn more”, “and Order now”, etc.

3.Dynamic Ads: Use a template where the ad is automatically adjusted based on the cleaning services your audience has viewed on your website.

For example, if you’re on a tight budget, personal computer ads are probably not the best option because they’re expensive, which lowers your ROI. Mobile ads have lower conversion rates but are inexpensive.
Determine which is best for your cleaning business and are the most significant, exclude options where the minuses greatly affect the bottom line.

4. TOO MUCH ADVERTISING

Perhaps you are creating overly complex advertising campaigns, most of the elements in which are simply unnecessary. This creates confusion, making it difficult to keep track of the total advertising budget.
What should be done? To begin with, reduce the number of active advertising accounts, ads. Properly setting up Facebook ads allows you to allocate the budget for ad impressions so that the platform can effectively manage them to increase the return on investment.

5. FORGET ABOUT OPTIMIZATION FOR ALL DEVICES

More than 98% of Facebook users worldwide use mobile devices to log into their account. At the same time, 79.9% of users access this social network only from a mobile device, and not from a computer.
That is why optimizing your advertising message for mobile devices is essential.

To be successful when posting advertising content on social networks, you need to take care of striking visual effects. Make sure you don’t use low quality images or stock photos that don’t match the ad message.
Use the correct image size for proper posting on Facebook:

1.1080 x 1080 pixels: Feed, Search Results.

2.1200 x 1200 pixels: Right Column, Instant Articles, Facebook marketplace.

3.1,200 x 628 pixels: Sponsored message.

4.1080 x 1920 pixels: stories.

Choose only high-quality, high-resolution, super-relevant images that emphasize the center point of your ad and landing page.

6. FORGET THE 80/20 RULE

Do not write on Facebook only about yourself and for yourself. Less than 20% of the content should be dedicated to this; the rest of the information should be directed to the audience.

So upload useful content that people want to see. Do not constantly talk only about your outstanding qualities.

Conclusion

That’s all! This list of common mistakes in Facebook advertising does not end there, but by working on these issues, you can already achieve significant growth. By avoiding the mistakes described above, everyone can unlock the full potential of their cleaning business, as well as understand the important aspects of the functioning of advertising on a social network.

Are you currently making any of these Facebook advertising mistakes? If so, it’s time to fix it!