Whether you’re doing internet marketing for your cleaning company or hiring a marketer for your cleaning company, you should learn about the opportunities offered by Google’s tools.

You can see their usefulness and use them to develop your cleaning business. It certainly won’t hurt you to have a little knowledge, and thanks to it you will be able to control the activities of your digital marketing strategy for cleaning company.

1. Google Analytics – a treasure of information

This tool offers us a real treasure of knowledge. As the name suggests, it will be used for analytics and monitoring of your cleaning business website. Thanks to Google Analytics, you have constant access to a huge amount of up-to-date data. There you will find many answers, but before you get them, you need to ask yourself a specific question – what exactly do you want to check? At what point do your clients leave your cleaning business website? Or maybe your clients only use your cleaning business website on desktop? Then targeting mobile ads is a waste of money because they won’t want to switch to it.

Thanks to Google Analytics, you will know who your clients are and how they behave on your cleaning business website. You’ll get information about their age, location, interests, how much time they spend on your cleaning business website, as well as many other important data that we could keep writing for a long time.

2. Google Trends – Find out what’s trending

This is an extremely simple tool that will help you discover trends and learn about consumer expectations and needs. All you have to do is enter the phrase you are interested in, and as a result you will receive information about the frequency of its searches, in which region of the country the phrase is most popular, as well as suggestions for similar queries that can be compared with each other.

3. Keyword Planner – Plan your keywords

If you haven’t used this tool before, it’s time to catch up. This is a great and free tool that is useful for more than just planning Adwords campaigns. Using it, you can check the demand for your cleaning service. The tool will show you how popular a particular phrase is among internet users using an average number of search queries. You can also use this tool to search for similar phrases typed on Google, and through this you will know what information about a particular cleaning service your potential clients are looking for.

4. Google Data Studio – Prepare an interesting report

Is the end of the month coming soon? Are you approaching a summary of your advertising campaigns and any other online marketing activities? In Google Data Studio, you will prepare an interesting and understandable report that summarizes the data collected by the cleaning company manager in Facebook, Google Analytics or AdWords. All you have to do is integrate your accounts or upload files. By using these tools, you will notice that your work can be more efficient. Start using the potential of tools and grow your cleaning business.

5. Google Search Console

A useful tool for cleaning business owners to help understand:

• how Google distinguish your cleaning business website
• What needs to be done to optimize it and get higher positions in the Search?

The Search Console has tools for checking URLs, testing and submitting sitemaps, reports on impressions and the ranking of web pages in Search results. If Google finds problems on the pages of your cleaning business website, then you will receive an email notification with a list of URL pages.

6. Google My Business

This tool allows you to create your cleaning company profile in Google Search and Google Maps. This is a kind of online directory of organizations. In the company profile, you can specify the address, opening hours, and contacts for communication, add a photo, publish a menu, tell more about your cleaning company, and even set up booking cleaning services. A well-filled profile will improve the process of local promotion of your cleaning company. With Google My Business, you can also analyze the data and find out exactly how users find a business and how they contact you.

How much does it cost to promote a website on Google

The final cost will, of course, depend on many factors. Among them:

Business sector, site subject and project scale – Obviously, the more direct competitors, the more difficult it is to get on the top of the results. It will take time to understand the essence of the business, analyze competitors and develop an effective strategy. The scale of the project also affects the price of promotion.

Assigned tasks – Complete reworking of the old cleaning business website and increasing its traffic by three or four times and working with a well-optimized site and doubling the traffic are different tasks and, accordingly, different cost of implementation.

The current state of the website – If the cleaning business website has a lot of technical error, and the site has not been seriously optimized, then work on promotion will take more time and efforts of specialists. This will also affect the price.

Location of promotion – Works to promote the cleaning business website in the local market and its promotion throughout the country or the world, of course, will differ in both volume and cost.

Conclusion

With the help of Google tools, you can solve the problems of small advertisers. No cleaning business website? Use the tool from Google. It may not be a long-term option, but a minimalistic site created with this tool will at least give you a presence on the web.

Are you about to launch a campaign but don’t have enough experience? Define goals and select images for banners, the system will do the rest on its own.

Do you have offline sales points? Make them more visible to users with Google My Business.