Starting a cleaning company is a very popular business these days. The competition in this area is high. In order for your company to differ from its competitors, you need to stand out, think about the logo and its slogan, calculate a business promotion strategy: what list of cleaning services to offer and what volumes to perform, which client to focus on, what geography of the region to use in your services and whether your business is suitable for this region, calculate the cost of it, and the cost of promotion

Website Vs Instagram

To illustrate the specifics of the profile on Instagram and the official website, it is advisable to compare them with each other according to several criteria. 

1. Time and costs for promotion.

If we talk about the cost of promotion, then off course investments in the website require much more in compare to instagram. If Instagram requires a maximum of an account manager, a photographer and a targetologist, then to promote a website you need a site administrator, a programmer, a content manager, a contextual advertising specialist and an SEO specialist.

2. Time to launch

Registering on Instagram, uploading the first photos, switching to a business profile and synchronizing with other social networks to quickly send out invitations will take you no more than an hour.

Launching a website (let’s take the fastest way to launch a website) – domain, hosting, choosing a developer that has the necessary functions and is easy to work with, creating at least one page – even a trained specialist will take at least 1 day to do this , and a beginner has even more – from a week to a month

3. Cost

Needless to say, you don’t pay a penny to register on Instagram, while you have to pay huge for the website. You can, of course, play with online designers on your own, but you yourself understand that a free template is not that coat. For a freelancer’s resume, it is perfect, but for a cleaning business it is already undignified. On Instagram, the product catalog will look pretty decent.

4. Level of trust

This is a rather specific item. The days Gone are when people were afraid to order something from private individuals. Many have learned to distinguish scammers from adequate sellers. But still, the majority still trusts the website of the cleaning business more than the page on the social network. An instinctive belief is triggered that if an entrepreneur could afford a solid design, then he is serious.

Which is better: a website or an Instagram page?

Many entrepreneurs think about what is better: Instagram or a website. Ideally, you should run both. 

Most users trust the site of a cleaning business, rather than a page on a social network. If the site is set up correctly, this will be enough for a cleaning company to sell their services. But why not expand your audience with a simpler, cheaper launch of additional advertising on Instagram and establish your position in the market?

There are situations when creating an account simply does not make sense, for example, if you have a large client base and have orders in advance, or you are not ready to post personal photos, shoot videos, and communicate with people.

What does the site provide?

The creation of a website for a cleaning company is mandatory, as it is the hallmark of the company and the main tool for advertising the business.

 The site contains complete information about the company:

• What services does it perform? 
• What means of modern techniques does he use? 
• How much work is done and over what period of time.
• Indication of prices for services.
• What special offers can provide to customers?
• Contains contact information, feedback, customer testimonials.

The site should be used as a tool not only to attract new customers, but also to retain existing customers. 

To keep regular customers you need:

• Regularly update the news feed.
• Tell about the life of your cleaning company.
• Introduce your audience to the people who work in your cleaning company. 
• Place on the site a detailed calculator of the cost of cleaning services.
• Make the system of discounts as transparent and convenient as possible.
• Provide advice on maintaining order.
• Demonstrate services with comments about the work done. A photo of your work in the foreground, and in the second – how the object looked when you arrived.
• Offer some perks to your current customers: discount for every second cleaning, etc.
• Post testimonials and reviews that can be quite helpful in promoting your cleaning business.

For Instagram you need:

1. Make a content plan.

2. Compose content for stories: photos and videos before and after, customer reviews, video of the work process for publication, etc.

3. Make a design of the general view of the page (creating a corporate identity) with a link to the site.

4. Make pinned stories with examples of work, reviews. 

5. Write posts (selling, informational and entertaining)

6. Build communications with subscribers.

Conclusion

Of course, you can find dozens more points on which you can make a comparison, but we tried to highlight the most important ones and, based on the comparisons made, we can draw the following conclusion.

Instagram is a simpler, cheaper (compared to a website) and the fastest way to launch advertising on the Internet. But which is not always suitable for all types of business, for which you need to start with the launch of a landing page. For everyone else, it’s best to start with Instagram, and then it may turn out that the site does not require.

Remember that your cleaning business needs a unique reason to keep customers coming back, do things that your competitors don’t. In this case, you do not have to look for new clients; clients will be looking for you.