All the business owners employ advertising for the marketing of their respective businesses. Whether your business is small or big, you need a correct advertising strategy for marketing and promoting your business. Various types of ad services for different businesses are offered in the market. The two most reliable ad service agencies are Google Ads and Facebook Ads.

Sometimes it becomes difficult to choose between these two ad services. However, the differences and individual benefits of both the services are already made clear. So, you can choose anyone or both of the ad services as per your criteria or budget.

Now, when it comes to an advertising budget, all the business owners become attentive. Why? It is because there are higher chances of booking a loss rather than profit while advertising your cleaning service using this strategy.

So, what you should do? How can you minimize or eliminate the risk of losing money while advertising your business? How you can properly manage your cleaning ads so that they give the best result? This article will answer all these questions one by one. So, let’s get started.

In this article, we will discuss 8 strategies for PPC (Pay-Per-Click) ads. These 8 tips will help you to improve PPC and aid in minimizing the losses on advertising marketing.

Before starting the discussion, you need to understand what is PPC? Let’s understand that first. PPC stands for Pay-per-click. It means that whenever someone will click on your ad, it will cost you some money. Now, it is a fairly good deal to pay some amount over particular clicks. But it will not help you unless and until your ads are shown on the Google rank page. So, it is crucial to rank your ad at the first rank on Google. Let’s learn how to do that.

1. Proper Keyword Research:

The most important criteria for any online entity (whether it is a website or a business) is keyword research. If you are targeting proper keywords, the ads will be shown to a relevant audience. For example, the keyword “commercial cleaning service” will help you to show your ad to those who are searching for it.

Moreover, including the brand name in the keywords will also enhance PPC. For example, “Star Cleaning Services” can be used as a branded keyword because it includes the name of the company.

Hence, researching and using proper keywords in the ads will help you to improve PPC for cleaning services.

2. Negative Keyword Strategy:

This is yet another important strategy to employ for improving PPC for cleaning services. You need to keep an eye on negative keywords and tell Google about them. For example, your cleaning service is located in “Massachusetts” but your ads are ranking on a keyword like “cleaning services in New York”.
This will not help you to gain more customers.

So, tell Google that this keyword is negative for your business and avoid ranking on such keywords. Instead, try ranking on relevant keywords to improve your PPC.

3. Customized Audience Group:

Make a group of custom audiences that you wanted to target. There is an option to create a group of customized audiences or let’s say a filter. This filter helps you to show the ads to only specific potential customers.

In Google Ads, you can target a custom audience based on Age, Gender, Location, and Occupation. So, for cleaning services you can target men between 30 to 50 years around your location. These people may be looking for cleaning services for their homes. As a result, your ad may encounter them and you may get permanent clients.

So, this will also help you to improve PPC and conversion rate.

4. Display Ads:

These types of ads are an alternative to Google search ads. You can create display ads for your cleaning services which will be shown in the margin of other websites.

So, when the display ads will be shown on other sites, it will make the visitors aware of your cleaning services. That is to say, not everybody thinks of hiring a cleaning service directly. You need to make them aware that the best cleaning services are available near them. As a result, they will get interested and ay contact you for hiring a cleaning service.

5. Remarketing Strategy:

The main role of PPC ads is to increase the rate of conversion. That is to say, converting potential customers into permanent clients. The potential customers are those who have shown interest in your cleaning services before or may have visited your cleaning site.

So, you can target such an audience and remarket your cleaning services to them. There are higher possibilities that they may hire your cleaning service this time.

To do so, you will have to enable Google tracking. This will help you to make a list of such audiences. Hence, by preparing RLSA (Remarketing Lists for Search Ads) you can directly remarket a targeted group of audience who had already shown interest in buying your services.

6. Ad Extension:

Visitors should be able to differentiate between your ads and organic search results. That is to say, your ads should contain some additional information that helps visitors to differentiate between an ad and a search result.

Buy ad extensions to display additional information below the ad results. For example, ad extensions will allow you to add your contact number, address, and additional links. This will make a difference and visitors will know that this is the exact ad result they were looking for and not the search result.

7. Competition Tracking:

It is important to keep an eagle eye on your competitors. Keep the track of your competitors and avoid the competition. For example, do not try to compete over the same keyword or location.

8. Result Tracking:

Track the performance of your cleaning ads. For example, track the results by monitoring the CTC and conversion rates of your ads.

If you detect something wrong with ads then rectify the issue at the earliest. This will improve your PPC as well as CTC and conversion rates.

Conclusion:

Here are the best 8 tips to improve PPC for cleaning ads.

1.Proper Keyword Research

2.Negative Keyword Strategy

3.Customized Audience Group

4.Display Ads

5.Remarketing Strategy

6.Ad Extensions

7.Competition Tracking

8.Result Tracking.