Every cleaning business requires a solid and full-proof marketing strategy. There are several ways to do effective marketing to aid in increasing the sales of cleaning services. Every commercial cleaning business needs to spread the word about their cleaning company and the service provided.

As already mentioned that there is an ample number of ways to spread the word including advertisements, paid announcements, and referrals. One of the most effective marketing strategies a commercial business can adopt is the referral system.

How amazing it is that you do not need to do anything but provide high-quality service and watch your clients do the marketing for you. That is to say, when you will provide the best quality service to your cleaning clients, they will automatically refer your cleaning services to other clients. In doing so, they will also get some rewards and benefits such as additional cleaning services or some discounts on particular products purchased.

The more they will refer your service to others, the more rewards they can enjoy. This policy will help you to create an extraordinary and properly working referral system for your commercial cleaning business. So, let’s see a step-by-step guide for creating a referral system for the growth of your commercial cleaning business.

Types of Referral Machines:

In this section, we will look at the different types of referral systems which will help you to create some strategically-packed referral machines for your commercial cleaning business. Read and understand every bit of these referral machine types to employ them for your commercial cleaning business.

Total Refund:

This is the crucial and one of the most effective ways to get more than 4 referral clients from an existing customer. Here’s the strategy to apply

Let’s suppose, you have a permanent client named Mr. John. He is satisfied with your commercial cleaning services. So, ask him whether he would like to refer your services to more clients in exchange for rewards. Offer him rewards that can lure any existing customer. So, Mr. John will respond in a positive way to earn some rewards by referring your services

Now, send a letter containing 5 different referral codes. Ask him to give away those 5 codes for free. Whoever will come with those codes will enjoy the benefit of some discount on their purchase of cleaning service.

In addition to that, tell Mr. John that he will get a full refund on his next cleaning service if he will succeed in referring 5 new clients. In other words, he will get a 20% discount on every referral and a 100% refund (free cleaning service) on 5 referrals.

If Mr. John succeeds in doing so, you can create an elite club of referrers. This group will contain other clients who will keep on enjoying the rewards and additional benefits. 

So, every new customer will try to grab those rewards and refer your services to new clients.

Offers and Discounts:

Similar to total refund, you can tell your customers to grab some exciting offers and discounts by referring to your services.

Tell them to refer your services to enjoy a 50% discount on the next cleaning service. Also, you can divide the discount if you cannot afford it into one-time cleaning. In other words, offer a 25% discount for the next two cleaning services.

As a result, the existing customers will repeat the cleaning service to grab the offer. Most importantly, they will keep referring your services to new clients.

Free Cleaning Service:

Of course, it sounds amazing to get something for free. Give away a cleaning service for free if an existing customer meets the requirements after referring your commercial cleaning services to their friends, family, or neighbors.

However, you need to calculate the cost of one cleaning service. Cover those much of amount from new clients and then give away a free cleaning service.

That is to say, there should be some terms and conditions which need to be fulfilled before a free commercial cleaning service. For example, at least 3 new referrals must purchase more than $200 worth of cleaning services or products from you.

Earn the equivalent of a free cleaning service from the margin of those referrals and then offer a free cleaning service to compensate for the loss.

So, create the terms and conditions carefully and in such a way that it does not affect your revenue and result in loss.

Eventually, customers will try to grab this free cleaning service by referring your services and you will get new clients. As a result, the flow of new clients will increase and your business will grow exponentially.

Other Referral Systems:

In addition to the above-mentioned referral machines, there is an ample number of referral systems that exist. Moreover, you can create a whole new referral mechanism by mixing two or three referral systems that are already mentioned above.

Also, other referral systems include monetary advantage referral machines, and gift cards referral machines are very popular amongst permanent clients. In other words, people love the rewards in the form of gift cards or pre-cash.

That is to say, a monetary referral system credits some points of pre-cash in the account of the customer. The pre-cash can be earned by referring the services to others. So, when someone refers your service to new clients, you will credit some points or pre-cash in the account of the referrer. These points or pre-cash can be used to claim some amount off on the next cleaning services.

Similarly, gift cards can also be used to claim some exciting offers and discounts by new clients.

Conclusion:

In the conclusion, we know that referral systems work effectively when they are understood in a better way. So, it is recommended to keep your referral machines simple and easy to understand. As a result, your permanent clients will keep referring to your cleaning business to earn more and more rewards. Eventually, this will help you in growing your commercial cleaning business rapidly.