Do you want to launch an unlimited flow of clients from Google for your cleaning business? Become more mobile and do everything at least 2 times faster?

Google is more than just a search engine.

There are a ton of tools that will definitely come in handy if you are promoting your cleaning business online. Everything you need is here: from analogues of familiar editors to advanced analytical services. Therefore, we decided to collect the most important of them for your use.

If you are determined to succeed in your cleaning business, read on…

1. Google My Business

Want to advertise your cleaning business on Google for free? 

All you have to do is create a profile on Google My Business (formerly Google Places) and you will automatically be ranked at the top of local search results. 

Let’s show how it works.

We ask in the search for “cleaning service”. We get more than 2,000,000 results in the search results: in our case, first there is an advertisement, immediately below it is a block with those who are in My Business, and only then the rest of the results. Well, how? It’s even cooler than Google AdWords. None of this list paid for their position in the search results.

2. Google+ Business Page

Even if you don’t plan to update it often, it’s better to have it, especially if you have a local cleaning business. The Google Business Page is directly connected to the My Business service and therefore its presence is even more important for you.

This does not mean that you need to create a separate content strategy. To get started, it will be enough to post announcements and previews of your blog articles, as well as share new videos from YouTube. Google will take these facts into account when ranking, and, accordingly, add points to your resource. Do you want to get to the top of search results faster? You can start creating a page on Google plus business page.

3. Google Webmaster Tools

How to understand how “good” your website is in the eyes of Google? Just set up Google Webmaster Tools. This service will alert you to anything that could prevent your cleaning business website from ranking high in the search results. You can analyze your existing traffic to understand how people are finding you now and change your strategy if necessary.

4. Google AdWords

Do you want to increase your rating? then Use Google AdWords. How it works: You create an ad that targets specific keywords related to your cleaning business. Ads are displayed at the top or to the right of organic Google search results.

The cost per click on an ad depends on the competitiveness of the keywords that apply. But you only pay when a user clicks on your link.

If everything is set up correctly, AdWords will bring you fast results, rest assured. In addition, by testing different variations of keywords, you will find out which “keys” give you the most quality traffic. This information will guide you on what content to create and how best to rank in organic search. And then we smoothly move on to the next tool.

5. Google AdWords Keyword Planner

To drive powerful organic traffic from search engines, first of all, you need to find the right “keywords”. The Keyword Planner will help you determine the most successful target queries for which potential customers can find you. Based on them, you will build a successful content strategy for your cleaning company.

And although the tool was originally designed for advertising campaigns in AdWords, it is perfect for planning SEO promotion. 

6. Google Trends

This is a great assistant in choosing keywords. The tool allows:

• evaluate the popularity of specific requests
• compare them with other “keywords” options
• analyze how their popularity changes over time in different regions
• Shows related keywords that might be useful.

Let’s say you still can’t decide which keywords to choose for a blog post. Compare them on Google Trends to see which ones are searched the most.

With this tool, you will also identify popular topics, news, content that can be useful for publish news information. 

7. Google Docs: Docs, Spreadsheets, Presentations, and Forms

Do you have a team? Or are you collaborating with someone on the same project? Google has some good collaboration services. You can use them instead of the usual work programs.

• Google docs instead of Word docs
• Google Spreadsheets instead of Excel Spreadsheets
• Google presentations instead of PowerPoint presentations
• Google Forms for Surveys.

Use them to share, analyze data, write e-books, blog posts, create presentations, or conduct surveys related to your cleaning business. Documents are saved automatically. In addition, you can always work with them on mobile devices.

8. Google Drive

It is a free online Google file storage service. Up to 15GB of free space is available to you. You can store photos, documents, videos, etc. here, as well as share files and folders with other people. It’s much easier and faster than sending everything by email.

9. Google Alerts

Google Alerts allows you to track the latest information and mentions for specific keywords and phrases. After setting up, you will receive email notifications when the specified phrases are mentioned on some site. For example, you can register to be notified when someone mentions your cleaning company, cleaning service, name, or whatever.

This is a great PR tool. You will always be aware of what is being said about you, and respond to everything in time.

Conclusion

All these tools are free, and they will be enough for you to have a base to build a successful cleaning business online. 

 Just stop for a second to like this article. This is how you show that you are interested in learning more about what tools will help you effectively promote your business on the Internet.