Firstly, we are going to discuss strategic alliances. The mutual agreements between two or more business companies in the form of manufacturing, development of their products as well as services are known as strategic alliances.
If we consider a particular example between two different companies we can study that after mutual strategic alliances both companies combine their sources, core competencies, and capacities to generate a common interest in manufacturing as well as distribution of services or products.
When you are performing cleaning business, there is a specific strategic way through which you can increase benefits from other parties by doing partnership with other businesses. This is responsible to get an advantage competitively in the market.
When you start a small cleaning business you require good marketing of your business. Developing strategic alliances with other businesses is responsible for getting mutual benefits for both the business if you prepare a specific strategy of alliances.
So, let’s see some points regarding growing your cleaning business through strategic alliances with other businesses.

1. Choose your mutual business partner smartly:

In the cleaning business, when you perform strategic alliances keep in mind that look for a particular business that is not in direct competition with you. Although, it does not provide direct competition to your business make sure that it provides similar products or services which have the same target market.

2. Make clear agreement between both businesses:

The agreement in the strategic alliance between both businesses could be formally or informally. The most important thing is that make sure that both companies should clear about what they expected from each other during the agreement. Make sure that after they know what they are expected to do they also have an idea regarding what they will gain out of this alliance.

3. Teaming up with other businesses:

When you start a new cleaning business, you can’t provide all services that a particular company will require. To avoid this problem you have to team up with other businesses in the market. This is helpful as it provides services and sources to your clients to fulfil all their needs. This is important to gain new clients via referral via your partners.

4. Approach to a particular company for developing a strategic alliance.

Different companies are helpful for you to develop a strategic alliance such as,
Landscape Maintenance Companies: When your cleaning business particularly targets clean residential homes or commercial facilities, the other business that has the same market as you are landscape maintenance companies.
Carpet Cleaning Companies: When you start as a new business and you don’t offer carpet cleaning services. So, if you develop a strategic alliance with carpet cleaning companies, you can refer your customers to them.
Some other examples are: Fire restoration services, hard floor care companies, residential cleaning businesses, etc

5. Remember: It’s All About Connections:

When you develop a strategic alliance with a large business, you also get connected with different people in the company. This is the best opportunity to maintain and develop connections with several people.
Keep in mind that when you decide who can be an alliance for your business, you need to look for a condition where both companies are in a win-win situation. This will improve your business opportunities which directly increases your client base. This thing is most important to grow your profit.

6. Always Monitor the Execution of the Implementation Process:

Keep in mind that always evaluate the success of your strategies. You have to compare the actual result of your strategies under implementation. This gives an idea about the performance of your strategic alliance with other businesses. When we compare the accomplishment of your target before and after the implementation of strategies you get an idea about whether these strategies are effective or not.

7. Try to Maintain a Long Term Alliance:

When your cleaning business makes partnerships with other businesses, it may develop into long-term business partnerships. Due to this, both the companies appear as a one in the eyes of customers. Out of the two businesses, one business provides technical support and the other business can create a platform for market penetration. As a result, both businesses become dependent on each other.

8. Strategic Alliance is Important to Boost Technology or Process Improvements:

If your cleaning business alliance with other businesses that improve your technologies as well processes, it could be helpful to achieve a common goal. Both the partners grasp each other’s strengths, and technology and that is helpful to grow organically.

9. Share Resources from your Alliance Business:

Strategic alliance in the cleaning business promotes sharing of resources, raw materials, and most important distribution of network as described above. When your cleaning business collaborates with other businesses they both can collaborate and share resources and network distribution for more customers.

10. Find a Way to Become More Competitive:

Most companies in the market want to find a way to become more competitive by using strategic alliances. If you want to increase your competition and even compete in a global business environment you can make a strategic alliance with other businesses and grow your business strategically. Also, some companies of different countries enter into a strategic alliance that develops their relationship through an international strategic alliance agreement. This becomes helpful to even small entities that may have difficulty surviving in the global market. So, work strategically!

Conclusion:

1. Choose your mutual business partner smartly,
2. Clear about the agreement between both businesses,
3. Teaming up with other business,
4. Approach a particular company for developing a strategic alliance,
5. Remember: It’s all about connections,
6. Always monitor the execution of the implementation process,
7. Development of the long term partnership,
8. Strategic alliance is important to boost technology or process improvements
9. You can share resources from your alliance business, and
10. You can find a way to become more competitive.