As we know SEO or search engine optimization is the process of making the website visible on search engine result page and we also know Off page SEO strategy is related to getting substantial backlinks from the other approved websites having approved content or blog, Digital PR is one of the off page SEO strategy wherein the backlinks of your website are obtained from many known, reputable, and authoritative websites such as Press or Media websites

For obtaining the backlinks of your website the content or blog on the other website that has your, website link should be good enough for the press editors and journalists to cover and approve. As a part of Digital PR strategy, social media marketing and content marketing plays a vital role

Significance of Digital PR

In the era of stiff competition, any business needs to get a head start regarding brand positioning and brand recognition. Digital PR would help to achieve this by positioning the brand from the organic search perspective. Digital PR would convey your message to the masses louder than your competitors.

Digital PR as an off-page SEO strategy would give your business an added advantage to get prospective customers through perceived awareness in some of the widely known news websites.

Digital PR Link Building

More or less Digital PR link building is similar to the conventional backlink building process the only, difference is the medium Ii.e Press websites, newspaper websites, etc) and the creative persuasive content that matters. Digital PR actually reaches the masses and the conventional link building is meant to target a specific market segment or niche market segment.

Ways of Digital PR link building

First things first one needs to build professional relationships with the journalisits, editors who would take your business messages to masses .The ways to do that are

• Outreach using HARO
• Engaging in PR panel discussions on platforms like Clubhouse
• Speaking at industry
• Using popular social media platforms like Twitter with common journalist hashtags e.g. #journorequest

Once you happen to get journalists you can begin building a Digital PR link-building process. The strategies of Digital PR link building are

• Newsjacking
• Research studies that include fresh and unique data
• Combining various statistic pieces together into one, digestible piece of content
• Simply making creative content that people haven’t seen before

Digital PR outreach tips

The biggest challenge many encounter after meeting journalists is their approach strategy. Journalists are busy people if your content is worth their time and effort then only you should approach them to spread your message to the masses. Journalists sometimes cover only very critical news and write some important rounds that they don’t even update in such situation on needs to find out the topics the journalists are more inclined towards covering regularly and updating it too with fresh content.

Digital PR and SEO

Digital PR and SEO goes hand in hand in the sense that a successful Digital PR campaign would help in getting massive backlinks to the website leading to increased flow of traffic and leads .Digital PR also helps in building perceived brand recognition from EAT(expertise, authoritativeness, and trustworthiness) stand point

Digital PR increases brand awareness and also provide the social signals which are important for traffic conversions

One can analyze the impact of Digital PR on link building for their quality (referring domains, follow vs no-follow ratio, anchor text) viz a viz the overall link building and overall SEO goals from Google Analytics or another web analytics software. One can also check how fat that link building through Digital PR has contributed towards organic traffic flows.

For further queries on Digital PR strategy please call on the below mention number or mail to the mail id