Why do you need leads in sales? Everything is simple here. No business can survive without a stream of potential customers. How can we achieve this? That’s right: through the use of certain advertising channels. A person needs to be squeezed to make a purchase. Only in this case will you make a profit.

However, it has become increasingly difficult to gain the attention of potential customers lately. They are so used to advertising that more and more often they simply ignore it. Speaking allegorically, people have developed a kind of immunity, and messages to the “forehead” simply do not work. Worse, advertising literally starts to annoy those to whom it is addressed. There is only one way out – to move to a new level, using creativity and certain psychological techniques to achieve the goal.

What is leads Generation?

Lead generation refers to the creation of a base of potential buyers or customers. Marketers collect contact information from people who, over time, can move from the category of interested in a product to a group of real consumers. To convey information about the product to them, various channels are involved, from classic offline advertising to promotion on social networks.

At the same time, it is important to correctly determine the target audience, including the region of residence, age, gender, marital status and other parameters, so that the advertising budget is spent as efficiently as possible.

12 effective methods to attract leads for Carpet cleaning business

1. Study the interests of the target audience

There are many ways to draw attention to your product or services, and each carpet cleaning company chooses the most appropriate, based on its area of activity, channels of interaction with the audience and other conditions. The main thing is to convey to the consumer information about your unique product or service and push them to take the first step along the sales generation.

2. Limit choices

Too many offers on the carpet cleaning can lead to the user’s refusal from further viewing and to his leaving the site. If you have a huge range of products or services, figure out how to convince the visitor to go to the full catalog, and on the carpet cleaning landing page it is enough to leave one product from each group.

3. Use Video Marketing

The volume of video views is growing, and this trend will continue in 2021. And your lead generation should be more active in video marketing.

How to do it? For example, add a call to your action that will direct viewers to your landing page. You can also ask for an email to access the video.

4. Connect on social media

Don’t forget about social media buttons. Do not limit yourself to two or three of the most popular platforms, expand your audience through subscribers to lesser-known platforms. Make a brand of your carpet cleaning business on social media by posting photos, videos and information on your account so that people aware with your business.

5. Contact with phone calls

Whether you are running an offline carpet cleaning service or an online carpet cleaning service providing high-value services, a sales call can add significant value to our business.

It is also effective for e-commerce companies, where customers usually call on the phone before purchasing. This sales lead is designed to get leads over the phone as quickly as possible.

6. Give Demo of your service

One effective example of leads generation is giving demo of your carpet cleaning service. Providing a demo of your service is a great way to attract potential. Demos can generate a huge number of leads.

But, this is also associated with risk.

People love free stuff and demos. They love free services like free demo of carpet cleaning service, free demo of water purification checking etc. The problem is you can get a lot of low-quality leads.

7. Create your attractive logo

To become unique from other carpet cleaning service provider you need to create a unique logo for your company or you can hire logo designer also. It has to relate to your carpet cleaning service and attractive so that more clients can attract by this. And unique logo can also make your brand name in the field of carpet cleaning business.

8.Create a attractive website

This is the main method to generate leads for your carpet cleaning business. You must have to create a website for your business with an attraction home page so that your clients can visit your website and by this new clients can also purchase your services because generally most people visits company website before purchasing anything. A best website consists following things:

1.Attractive logo

2.Attractive homepage

3.Informational Blogs

4.Services you are providing

5.About your company

6.Contact us

7.Your clients reviews

8.Your company location

Your website has to be very responsive because most people do not stay longer if website is bit confusing.

9.Advertising campaign

The promotion of the company and the constant availability of customers can be provided by a special and correct advertising campaign.
Such advertising can be carried out in several ways:

• place advertisements on personal vehicles
• create flyers and distribute them to as many people as possible
• place advertisements in print media and on television
• create a website and your communities on social networks internet
• Connecting contextual advertising
• Distribution of leaflets in business centers, at road junctions
• Participation in professional exhibitions
• Holiday and seasonal promotions (spring cleaning and so on)

The last method of advertising is considered the most effective. It will be less expensive and at the same time one of the most effective.