Some people say that SEO has been dead for a long time. These words should not be taken literally, but in recent years, SEO promotion for the cleaning businesses has really begun to work a little differently. Now we need to wait a little longer for the results. The old methods have become not so effective, and some may not work for you at all. But this does not mean that SEO for cleaning business websites has become useless – just do not place excessive demands on it and expect lightning-fast results. It is possible and necessary to engage in SEO support, but for this, you need to understand the current algorithms of search engines.

What Not to Expect from SEO

First of all, we list the main results that cleaning business owner expects to receive after SEO of cleaning business website:

• Positions, that is, the top rank on the pages of search results. Getting into the TOP-10 for promoted queries in Google means increasing brand awareness.
• Traffic – potential customers visit the cleaning business website or buyers who came to the website from the search.
• Increasing conversions – you can call this the final goal of SEO. As a rule, visitors from search engines are the high quality-traffic. These people were interested in solving their problem, cleaning service they found on your website. That is why such visitors most often buy, order, call or perform other actions we need.
• This is where the problems start. New search engine algorithms not only look at well-chosen promoted keywords but also evaluate the cleaning company itself and the quality of the website. And that takes time. Therefore, you should not expect this from the search engine optimization of the cleaning business website:
• Fast results –  Usually, you need to evaluate the effectiveness of the SEO 3-4 months after the completion of the work. Such a long time is necessary for the search robot to index the website and add it to its database.
• 100% guaranteed – Even a good SEO specialist cannot guarantee for the first place in the search results, and he will not do this. It is important to consider that your cleaning business competitors are also working on promotion, and search engines are constantly improving and becoming “smarter”. All-round work on the site is important.
• Sales – SEO work is carried out in only one direction to raise the position of the cleaning website in the search, preferably in the TOP-10, in order to increase traffic. However, whether a visitor to your cleaning business website takes the desired action depends on many other factors – design, convenience, and much more.

What results should be expected?

By entrusting your work to a good SEO specialist, you will get the following results:

• Correct website indexing – First of all, it is necessary to conduct an SEO audit of the website and identify errors that in the future can delay the indexing process for a long time. After correcting incorrect internal optimization, your site will “make friends” with search engines and nothing will interfere with successful promotion.
• Growth of positions for promoted phrases – Already after 2-3 months you will notice how the search engine gives your cleaning business website on the first pages when you enter a query from the keyword list.
• Improvement in behavioral factors – Visitors will spend more time on your cleaning business website, the depth of browsing will improve, and the bounce rate will decrease. This is possible only if copywriting has been correctly used, and also if the website is convenient to use, including optimized for mobile devices.
• Increase conversions from search engines – Since the positions for keywords have increased, the number of visits from search engines has increased.

The wrong choice of a specialist can only harm your cleaning business, as search engines will simply block the resource for a long time and will not display it at all in the search results. So you will lose not only money to pay for poor-quality work, but also time – at least six months.

SEO Performance Evaluation Methods

The main goal of search promotion is to increase business profits by increasing positions. Therefore, when answering the question about the effectiveness of SEO, it is important to calculate how much profit it brings. To do this, we recommend using the following algorithm:

1) You can calculate your predicted search engine optimization revenue using the following formula:

Average number of requests * CTR of the first three sites from search results * conversion * average check

Compare the amount received with the allocated budget for SEO. So you will understand whether the game is worth or not. A more accurate analysis will be done by specialists.

2) Compare the effectiveness of SEO and contextual advertising – Count all conversions generated by SEO traffic. Divide the cost of promotion by the number of conversions. Draw a conclusion which is a more effective source of traffic. As a rule, the cost of context far exceeds the investment in SEO. In addition, contextual advertising only works when you pay for it, and SEO continues to function.

3) You can also make such calculations – compare the traffic growth for six months before the promotion, and for the same period after. These measurements allow you to estimate the amount of profit received through promotion.

Summarizing

You definitely need to do SEO promotion of your cleaning business website if you want to get to the top positions in the search results. But remember that the path to the top is long – as a rule, results should be expected in 2-3 months. An experienced specialist will help you to save both time and money – he will correct all site errors so as not to fall under the filter; will help to calculate the budget for optimization, suggesting on which points you can save; gets it right the first time. As you understand, Google’s algorithm is smart in promotion – one slightest mistake can promise a loss of time, cleaning clients, and profits. Do everything wisely.