Many businesses start diversifying themselves after establishing their foot in the market. This is indeed an important and healthy step for every business. That is to say, if you are running a cleaning business, then you must focus on your cleaning business expansion. The major benefit of expanding your cleaning business will be the addition of more income streams.

Hence, you can again invest those funds from additional income streams to expand your business further. However, it is not an easy step and requires hard work with sheer patience. You need to understand some basics of business expansion. So, let’s understand how to run and expand your cleaning business to add more income streams.

It is a crucial step because it will help you to grow and expand your business widely. So, let’s get started.

Sanitization Service:

As we all know that sanitization and disinfection of premises had been a huge demand over the last two years. Due to the CoVID pandemic, it has become crucial to keep the surroundings and rooms clean as well as sanitized. Customers are now looking for a good quality sanitization service.

So, this is the right time to jump into the business of sanitization and disinfection service. Provide your permanent customers with the benefit of sanitization service. That is to say, let them know that you are providing sanitization and disinfection services along with the cleaning service. Give your permanent clients a demo service to gain their trust. This will help you to add more income streams coming from already existing customers.

Moreover, you can attract new clients by luring them with your sanitization service. Offering new clients a cleaning service plus free sanitization of premises is a good way to increase conversion. There are high chances that they will prefer your service and may become permanent clients.

Hence, adding sanitization or disinfection service along with cleaning service in your business will generate more income sources.

Affiliate Marketing:

One of the best ways to market your business at the lowest cost possible is affiliate marketing. However, if you are running a commercial cleaning business then there is no point in becoming an affiliate. On the other hand, residential cleaning business owners can become affiliates with a bigger company, for example, Amazon affiliate.

Now, let’s understand how it will support and grow your cleaning business. By becoming an Amazon affiliate marketer, you will get the chance to promote Amazon products. You need to start a blog or article website. The website will contain all the information written about your different cleaning services in the form of articles. Start embedding your affiliate links between the articles. Whenever a visitor will click and buy any product from your affiliate links you will earn some commission.

Now, it is important to promote those products for which a visitor had visited your website. That is to say, you are running a residential cleaning business and writing about the cleaning services. So, embed an affiliate link of cleaning products such as mops, vacuum pumps, and sponges.

This will help you to earn commission through the Amazon affiliate program. Also, you can market your cleaning business through that same website. Do you wonder how? Let’s understand.

Once the visitors will visit your website or use your affiliate link to purchase a product, you can target them. That is to say, you can target those visitors prominently to sell your cleaning service. Those are the potential clients who may be looking for a cleaning service. It will help you to generate leads and clicks. However, this process will require lots of analysis and patience.

So, you can add more income streams by becoming an affiliate marketer.

YouTube Marketing:

Another excellent marketing strategy to expand and grow your cleaning business exponentially is to use YouTube. Using this fabulous platform you can create a huge client base for your cleaning business. Here is how.

Create videos of cleaning services. That is to say, shoot the videos of your cleaning process and post them on YouTube. Also, you can post some tutorial videos of how to clean rooms, premises, etc. This will increase your reach and engagement.

Moreover, you can add your affiliate links in the description box. The viewers watching your video may buy some products using an affiliate link which will earn you some commission. In addition, you can sell your cleaning services to the viewers. That is to say, tell your viewers about the cleaning services you are providing at the end of the video.

Also, you can lure them by offering free quotes or estimates of cleaning services. Create a call-to-action button in the description box which will directly sell your cleaning services to the viewers.

Most importantly, once your YouTube channel will start growing and reach 1000 subscribers with more than 4000 hours of watch time, you can monetize your channel. That is to say, you can start earning money by showing ads before your videos. The ad revenue can become a good source of additional income.

Connect AdSense:

This is a good way to generate additional income. As you start a blogging website for affiliate marketing, you must apply for Google AdSense. Show Google ads on your website in the sidebar and between the blog posts to generate more revenue.

However, you need to generate more traffic and a high volume of visitors to multiply your revenue. Hence, connecting the Google AdSense service to your blogging site will add an income stream to your cleaning business.

Start Residential or Commercial Cleaning:

This is the last and most important option. You must immediately start offering both cleaning services, that is, residential and commercial cleaning services. In other words, you are not providing residential cleaning then start offering it and if you are not into commercial cleaning then jump into the commercial cleaning business.

Hence, by expanding your business into new branches you can set new income streams.

Conclusion:

In the end, here are the five ways to add income streams to your cleaning business.

1.Add Sanitization Service

2.Affiliate Marketing

3.YouTube Marketing

4.Connect AdSense

5.Start Residential or Commercial Cleaning.