In this article, you will learn how to choose the right digital marketing agency for cleaning company advertising on the Internet so as not to waste time and money.

How to choose right digital marketing agency?

There are many digital marketing agencies available in this modern world. How to conduct a preliminary analysis and understand which digital marketing agency is good for your cleaning company? Typically, you have to pay attention on the following criteria.

1. Rating

The easiest way is to open the rating of digital marketing agencies and take a closer look at those that occupy top positions. This criterion alone is not enough, but it filters that allows you to quickly cut off doubtful players.

2. Reviews

Another proven way is to seek recommendations from partners and acquaintances. At the same time, it is not even necessary that acquaintances work with the digital marketing agency. 

Therefore, it is important for digital marketing agencies to create a reputation not only among clients, but also among the professional community in order to receive recommendations from specialists in related areas

3. Certification and awards

Cleaning company has to pay attention on whether the digital marketing agency has the status of a certified partner of Google and various awards and achievements. This option gives you assurance about the digital marketing agency.

4. Relationships with sites

For some cleaning company, it is important that the digital marketing agency maintains close relationships with advertising platforms. This inspires confidence that the digital marketing agency will be able to provide good conditions and receive support from the site if necessary.

First contact with digital marketing agency

If the digital marketing agency has successfully passed the initial selection, the acquaintance stage begins. What are the requirements for digital marketing agencies clients make at this stage? They like it when digital marketing agency managers behave like this.

1. Respond quickly

Cleaning company appreciate the fast response time. The faster the digital marketing agency responds to the request, the more likely it is that they will meet with him.

2. Don’t be smart in a meeting

It happens that digital marketing agencies violate professional terminology. Sometimes for the purpose of impressing, sometimes sincerely believing that every cleaning company manager knows what CPA and GDN are. But cleaning companies like to be spoken to in human language, not digital.

3. Come Prepared

Cleaning companies value their time. It is important that the digital marketing agency comes to the meeting prepared and able to answer questions that arise along the way.

4. Help to make a decision

When cleaning company contact an digital marketing agency, they do not always know which tools are best suited for their task. Would it be more efficient to run ads on social media or search? What is the best way to segment your audience? How to build a project so that it is implemented as quickly as possible? Cleaning company expect the digital marketing agency to act as an expert to help them choose the best possible solution.

5. Have relevant experience

It is usually important for cleaning company that the digital marketing agency has working experience with companies in their cleaning industry. This is emphasized both before meeting with the digital marketing agency and during the first meeting, because knowledge of the cleaning industry increases the likelihood that the digital marketing agency will make fewer mistakes, more accurately hit the needs of the audience and give the cleaning company interesting insights.

6. Use automation and innovative approaches

It is believed that only the result is important for cleaning companies and how the digital marketing agency achieved it is unimportant. This is not true. Cleaning company understand that if the processes are poorly built in the digital marketing agency, then the result will be unstable. Therefore, they pay attention to whether the digital marketing agency uses ad automation systems that help standardize the work process and achieve better KPIs. In addition, automation frees digital marketing agency managers from routine tasks, and they can focus on educating clients (there is a request for this too) and solving strategic problems.

What was valuable in the process of work

Signing a contract with digital marketing agency and starting work is important. But, as a rule, both the digital marketing agency and the cleaning company are interested in long-term cooperation. What else should the digital marketing agency do to continue cooperation?

How to choose right digital marketing agency?

1. Clear presentations

The cleaning company is interested that the digital marketing agency could clearly present the results of its work. This is especially important when the presentations include management who may not understand the nuances of digital advertising.

2. Speed ​​reaction

Cleaning company appreciate it when the digital marketing agency quickly responds to feedback, quickly makes changes, replaces creative’s, and adjusts campaigns.

3. Always in touch

It is convenient for cleaning company to work with digital marketing agency that is always in touch. It is especially valuable if the advertising campaign goes on weekends and holidays, and something needs to be changed quickly.

4. Mutual understanding

It is convenient when the digital marketing agency knows how to be on the same connection with the cleaning company and understands him perfectly.

5. Client training

The value of the digital marketing agency is not only that it helps the cleaning company to achieve the required KPIs, but also that it helps the client’s managers to expand their expertise.

Conclusion

Before you choose a digital marketing agency for cleaning company advertising and promotion on the Internet, you need to do some preparatory work. Set clear goals you want to achieve and ask potential agency what solutions they have to offer. The price of a mistake is wasted time and money.