Before you start creating a lead magnet to get more cleaning clients, remember a fundamental truth – no one can create a perfect lead magnet for the first time. Your task is to get off the ground and constantly improve your skills by improving lead magnets with each subsequent version. This is especially true for those who like to study everything thoroughly first before doing something.

What is a lead magnet?

A lead magnet is an offer that a potential buyer receives for free in order to try your cleaning services, its quality, and understand if he needs it. This offer must be valuable enough that potential customers can leave their contact details in exchange for a lead magnet. Lead magnets help your potential customers solve one of the problems they came with, and at the same time, help you get new customers and earn money by selling them. 

That is, on the part of a potential, interested buyer, a lead magnet is an opportunity to try a cleaning service or part of it for free and an opportunity to solve one of their problems for free.

On the business side, a lead magnet is an opportunity to involve a potential buyer in the process of using and subsequent purchase of a cleaning service. In most cases, in exchange for a lead magnet, a cleaning business receives the contact details of a potential customer. 

This is a great way to grow your contact list, and considering that as your number of subscribers grows, so does your profit, lead magnets help your cleaning business grow.   

Most often, a lead magnet is presented in the form of content, a free trial, or some other free offer.

Lead magnet features

Many people use a lead magnet only to attract subscribers and get them into the sales funnel. In fact, this is a universal tool that can be placed at any stage of the sales funnel. And everywhere it can perform different functions.

• Converting visitors into subscribers – If the lead magnet is placed at the very beginning of the funnel, then it converts visitors to the site, landing page, community in the social network into a subscriber.
• Subscriber segmentation – To increase sales and subscriber engagement, you need to segment your audience as accurately as possible. This function is successfully performed by lead magnets aimed at segmentation.
• Data enrichment – If a person is already in the sales funnel, you can enrich their information by offering to leave a mobile phone or social media profile in exchange for another lead magnet.
• Studying the audience – You can always offer to fill out a questionnaire with questions that are important to you in exchange for a lead magnet. In exchange, you will receive information from the target audience that will help improve your cleaning business marketing.
• Eliminate objections – When you know the objections and trouble of customers, you can prepare lead magnets to help eliminate them. These can be case studies, comparative analysis of competitive offers, market research and more.
• Push to buy – If a potential client is close to making a decision, a lead magnet in the form of a promo code, discount or special offer will help you increase the number of sales at this stage of the funnel.

So, it’s time to move on to creating a lead magnet. To help you decide which lead magnet to create, let’s take a look at a few proven formats. Below is a list of tried and tested options, but don’t be afraid to think outside the box. As long as you provide value to your visitors, you can’t go wrong.

1. Electronic mini book

An e-book is a classic example of a lead magnet. The book should be written in a language that is not too complex in order to be accessible to a wide audience.
Regarding the size, it is better to make it in the range of 7-19 pages of regular, printed text. For example you can give eBook of “useful cleaning tips that will ease your life”.

2. Tests or Quizzes

People generally love quizzes and polls, which makes them great lead magnets.
They can be placed both on your cleaning business landing page and sent in letters, messages, social networks, and so on. For example, you can offer to take the test “Which tool is used to clean floor?”, and then invite person who loves cleaning.
Done right, completing your quiz in exchange for contact information can be a very effective solution for building your subscriber base.

3. Cleaning service Comparison

Your potential customers are likely considering your cleaning business as one of several competitors. Reviewing a few of the best options and comparing them to each other will help them weigh the pros and cons. And you can further explore how your cleaning service compares to your biggest competitors.

4. A series of video tutorials

A series of three short videos in which you help the target audience solve either one big cleaning problem or three smaller ones has proven itself to be excellent. It is desirable that the duration of one such video is no more than 5-8 minutes. And you need to send them one by one, scheduling automatic sending, say, one video per day.
All video lessons should be logically connected and at the end of each of them, be sure to announce the next one so that subscribers are waiting for your next message.

5. Discounts

Coupon: Who doesn’t love getting discounts? You can easily attract customers with as little as 5% off. It doesn’t have to be a cash offer – extra points, bonuses, or other offers with a purchase can also be tempting.

Conclusion

You no longer need to think about how to attract more potential customers. With the right lead magnet, you can cheaply reach your target audience from anywhere in the world and get their contact information. The key to the success of this tactic is knowing your targeted audience well and providing them with the value they will have a hard time giving up.