It is difficult to maintain and operate a small cleaning business, so the importance of finding and retaining loyal customers cannot be overemphasized. This is perhaps even truer in the cleaning business, where customer loyalty and referrals are the sole support of a cleaning company, and feedback from loyal customers about a cleaning company can increase business growth over the years.

With all this in mind, we offer you assistance in finding the right clients for cleaning services for premises, apartments, dry cleaning.

Consider personal values

Before you talk about your cleaning business to potential clients, you need to understand yourself. Self-reflection is a great way to reach understanding and gain the necessary knowledge about what is important to you. We recommend that you pay attention to what people expect from you, how they ask you questions and what advice they give in difficult situations. The answers to these questions will help you stand out from your competitors.

Imagine your ideal client

In order to sell your cleaning service to ideal clients, you must understand the desires and needs of the client. We recommend that you create an “ideal client” profile by asking yourself questions like: “What does your ideal client want or need from your cleaning company? What benefits does an ideal client offer for cleaning business? When you have answered all the questions and are able to best tailor the marketing plan, you should present everything to the consumer

Target group

Once you’ve identified your ideal client, target your marketing efforts specifically to your target group, instead of wasting time on clients who don’t fit in with the potential customers. Sharpen your skills on this group to get the first good reviews about the cleaning company, provide cleaning services professionally and be sure that other clients outside the niche will always find you through word of mouth advertising.

Instead of worrying about losing leads, focus on existing clients in your cleaning niche and make your cleaning business the best it can be.

Connections in real and virtual society

The real world and the Internet can both do wonders for the reputation of a small cleaning business. In order to create well-established live connections, experts recommend starting from the networked world. While trading forums will also help with this, the web, social media, and blogs can be very useful tools in close communication with potential clients.

Any type of advertising must continue to describe the value of the firm. Any enterprise must supply what the consumer wants. Content marketing reflects this principle in the best possible way. Marketers are the real gurus of this principle and can impose an opinion on the consumer.

Once you have pinpointed your values, make sure the market research reflects your ideas. Every element of the marketing program, every web element, every link should have some kind of call to action or invitation to learn more, or even take part in the dialogue.

Keep working with potential clients

When a client appreciates your work, you must make sure that he will remember the positive qualities of the cleaning company for a long time. An email newsletter is a good way to keep in touch with potential and current clients. An e-newsletter that clearly reflects the cleaning business is powerful, useful, and valuable material for a target audience that includes existing, future, and potential customers.

Even if potential clients have been impressed with home refurbishment cleaning, curtain dry cleaning, home carpet cleaning, you should continue to work with them until they become full-fledged clients of your cleaning business. All subsequent steps are the key. Design the system that will work best for complex cleaning. It might be a phone call, then another a few days later, followed by an email. As a rule, the system has about seven strokes, before someone responds to a message; you must be consistent in this work.

Feedback

If there are no complaints, then something is wrong. No cleaning service can be perfect. Small flaws are normal. But you have to work with them. After each transaction of cleaning services, ask the client to give feedback: what they liked, what they didn’t like, how the manager answered. If clients are unwilling to fill out this feedback form, offer them a bonus—for example, a 5% discount on their next order on an honest evaluation of the previous one.

Reminders

If a client has made one purchase of cleaning services in your cleaning company, this does not mean that he does not need anything else in future. He just doesn’t know about it yet. Therefore, immediately after closing the order, send an email to the client with thanks and a new offer: top cleaning services at maximum discounts. After 5-10 days, send a second message, but with a different content: ask if everything suits the client and offer him a personal discount. In another month, send an email with all the current offers or the main news of the season. The main thing is not to be disturbing. Remind yourself a couple of times a month at most.

Unique benefit

Many clients simply do not see the difference between several similar cleaning companies. Prices are the same everywhere. Assortment and terms of sale – too. Your task is to stand out through benefits. Carefully study the main competitors in the cleaning market and offer your clients something that is not available in other cleaning companies. For example, you can establish cooperation with partner companies and provide clients with discount certificates for their cleaning services. Or you can give a free window cleaning on purchase of more than 500rs.

Conclusion

In finding the right clients for your cleaning company and getting good reviews, listen to the experts: build a personal brand, find the ideal client, and find that client’s effective market. Position yourself as an expert in your field and people will notice your cleaning company.