In this article, we will tell you how to promote your cleaning company page on LinkedIn, how to sell cleaning services on this social network, what steps you need to take one by one. We hope that it will be interesting and useful article for your cleaning business. 

Create a personal account

First you need to create a personal account. Promotion of a cleaning business page begins with filling out a personal profile. Put an avatar. If you are targeting the Western market, be sure to include a business photo. Fill in your place of study and your career history. Please note that the first and last name must be real. This is important, because if you actively use the page, at some point LinkedIn will ask you to verify your identity.

In the tab with contacts you can find those friends who already use LinkedIn and add them. This will be a great start to expanding your network! 

Creating a cleaning business page

Fill in the information as completely as possible so that people immediately understand what you are doing. Avatar and profile header are important. Recommended sizes for the header are 1536 x 768px, for the avatar 300 x 300 px. Also, in the page settings, you need to specify 3 hashtags that are related to your topic and by which you can be found. A good option would be to include one broad hashtag and two narrower hashtags. Ask all employees to indicate on the LinkedIn that they work for the cleaning company. Promoting a cleaning business page through personal profiles is the main promotion strategy. 

Assigning administrators for a business page 

Be sure to assign a second admin to the page. This will be useful in case you lose access to your main page. Also, you may face temporarily technical issues. LinkedIn has the ability to assign administrators with different levels of rights, as in other social networks.

LinkedIn Identity Verification

 
At one point, you go to LinkedIn and see a message – your page is blocked, identity verification is required. Don’t be scared. Usually this problem is solved quite simply. Send photos of documents, follow the instructions. Verification may take from 1 to 5 days. This action will not be required again. Difficulty can arise only if you have provided false data or used a purchased account – in this case, you will not be able to return it back. 

Expanding your own network of contacts

The growth of community subscribers begins with the growth of your own network. You can add the first 100 people in a random way so that people see that you have a live page, and not just created. But even those first hundred won’t be too easy to score. The audience in LinkedIn is serious and everyone is not added there. Choose people from similar areas, or those who have indicated the same place of study.

According to statistics, a more effective way to sell through LinkedIn is to send an application without a message, and then send a message to the user when he is already your friend. 

How to add contacts to a business page

Next, when we already have contacts in the personal network go to the business page and select “add contacts” in the administration options. Send invitations to contacts and wait for them to accept them. At first you will be able to send 50 invitations, then 100 per month. Moreover, these 100 are given to you on the cleaning business page, that is, if the second administrator also sends out invitations, they will not be 200. There will still be 100. Each person who subscribes to the page returns one invite back to you. If you have interesting content and people subscribe, you will be able to invite many more people.

Content

Content is the king of the whole process. Consider your entire content strategy. The guide of thought should be the following: who is my target audience? Do I have enough interesting content for them? Would I read what I post myself? Ask yourself these questions and improve the quality of your content. Here we will not stay on this in more detail: content marketing is a separate big topic. 

Posting time

 
An extremely important point is the time of posting the cleaning content on LinkedIn. Consider time zones if your audience lives in the US or other distant countries. Experiment and choose the time at which publications will receive the most views and reactions. 

Hashtags

Accompany your posts with hashtags. Choose narrow hashtags over broad hashtags. For example, if you are promoting car cleaning services, use #carcleaningservices instead of #cleaningservices. This way you can interact with your target audience. In general, interaction with a narrow audience is a new marketing trend. Many have realized that it makes no sense to spend budgets on maximum coverage, because only a narrow target audience brings real sales. 

Monitoring competitors

Monitoring competitors is not useful only at the start, but also throughout the subsequent work. Choose 3-4 key competitors from your cleaning niche. Analyze their content, posting time, posting frequency, number of reactions. You can also analyze trending advertising activities in your cleaning niche, find ideas for articles. 

Links in posts

In contrast to Facebook, where the use of links cuts the coverage at times, LinkedIn treats links loyally; we did not find any changes in the reach of posts when using links. Feel free to use them, preferably in an abbreviated format.

Conclusion

We wish you a successful promotion of cleaning business on LinkedIn. Save the article and use our tips. Here we have described the basic strategy, for cleaning niche there may be new nuances, other accents in the work, other approaches.