Blogging about your medical practice is a great way to build your brand and increase the visibility of your clinic and provide real value to your patients / readers.

The information in today’s article will be helpful for managing medical or health blog. Today we are going to take a look at some modern practical tips for increasing awareness to your medical blog, which are used by top digital marketers. You just have to choose the most effective promotion methods for your health blog. Here are a few tips and tricks that will help you get your share of consistent, quality blog traffic.

Tips to Increase your medical Blog Traffic

Focus on content

Analyze your patient and write for them. Create content that is relevant and valuable to your patients / readers. If you’re advertising a healthcare product, the best way to do this is to identify a problem of your audience might be facing and then demonstrate how your product solve it.

If your content is regularly updated and well written, reliable, and free of errors, your patients / readers will be more willing to share it with other patients / readers.

If you can, try blogging 4-5 times a week. This will show your patients / readers that you are serious and expert in your medical practice. It will also inform to Google that your site is Up to Date. Create a consistent calendar for new publications. Make sure your posts are well-designed, relevant to your patients / readers, worthy for your patients / readers.

Your posts should be attractive and not too long. If you’re not very popular yet, people be likely to turn the page. Organize your posts by relevant tags and categories.

Check your spelling and grammar before posting.

Submit your best blog content in alternative formats such as videos, podcasts, info-graphics, or documents that you can share. spread your content to help your patients / readers more.

Organize interesting health contests, quizzes, polls, etc. on your blog. You can also do this on your social media pages and other handles.

Invite your loyal patients / readers to subscribe to your newsletter, social media pages, so they know when you update your blog.

Create clear calls to action on your site, but not over the top. Don’t place them wherever you can. This is very important because you have to let people know that you want to help or share something important with them. Excessive calls to action often annoy patients / readers.

Set up an email newsletter with interesting news to your blog patients / readers. Personalize emails as if you are in direct dialogue with your patients / readers.

Promote your content

Add links to new articles to all your social media profiles like Face book, Twitter, LinkedIn, Pinterest, etc. Post links to your article along with a short introduction to keep your patients / readers interested.

SEO is important, but SMO (Social Media Promotion) is very important in today’s digital world. Make sure your social media profiles are updated regularly.

Share articles on social media that suggest solutions or practical steps for your patients / readers.

Make it as easy as possible for your patients / readers to share your article on social media if they like it.

Connect with people who are influencers in your medical niche and invite them to rate your content. Engage in “conversations” with other bloggers or doctors by analyzing their content. Interact with people with similar interests and build a targeted and enduring network.

Build a database of email addresses and inform your patients / readers about new blogs.

Pay attention to the promotion on the YouTube and social networks. In addition to video comments, you can now communicate directly with your patients / readers. You can ask questions that can be found on your blog, or you can create a poll where your patients / readers will express what they want to see on your blog in the future by you.

Use platforms that already have a large base. Post your content news there with links to your own blog and social media profiles. These can be platforms such as: LinkedIn Publishing, Quora, Reddit, Stack Overflow, and Stack Exchange.

Analyze your blog

Submit your site to all major search engines like Bing, yahoo, etc. Install analytics on your blog and analyze the results.

Conduct research on the keywords used in your publications. Analyze the pages with the most visits. You will find out that your target patients / readers reads more often, and it will be clear to you in which direction to develop your blog.

Use analytics to figure out where the traffic to your blog is coming from. Know your conversion rates. Pay maximum attention to the content that interests your patients / readers the most.

Advertise your blog

Make sure people know what your blog is and where to find it. This can be done through SEO, through social media profiles, or through ads.

You can earn organic traffic or buy it.

How to earn organic traffic:

• Use your medical blog content to appear naturally in search results. To do this, you need to do SEO promotion.
• Build your reputation (read the first block again). Keep writing great content.
• connect the power of social media to its fullest (read the Promotion section again).
• • Advertise your blog offline. Attend doctor’s conferences, meet doctors face to face. Often patients / readers start reading a blog because they met personally with its author.

How to buy traffic to your blog:

• Pay for ads. Hire PR or professional advertising services.
• Invest in things that grab attention or create real news (like ecology, charity, or political activism).
• Use gifts, coupons (print or digital).
• Let patients / readers know about your website through a newspaper, magazine, radio, or television.

Paid advertising costs money, but it works. Invest in effective visitors to your website, not likes or reposts. As soon as you spot one of your articles that quickly reach high traffic, invest in its ads and they will quickly return to you.

Brief conclusion

We hope you have read this article to this point. This is where the practical Golden advice ends. Now we want to wish you the best of luck, be patient, write amazing high quality posts and never give up. The future of your blog is in your hands. Focus on organic traffic, but don’t forget the power of advertising. The tips given in the article have helped many bloggers to continue their activities, despite all the difficulties.

Were the tips and tricks listed above helpful to you? Please feel free to share this in the comments section.

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