In this article, we tried to state the maximum about the promotion of cleaning business in social networks. Promotion in social networks is to attract the attention of the target audience to the published information using social networks. This is the involvement of people in information or cleaning services promoted in social media.

Social media marketing term implies not only promotion but also communication with users of social platforms. Also, you drive traffic to your cleaning business website by communicating directly with your customers.

Business owners who promote their cleaning business on social media attract a large percentage of interested clients. Consumers show more trust in such cleaning companies. In addition, it is a good way to quickly identify your weak points and quickly eliminate them.

Goals of promotion on social networks

The success of promotion in social networks directly depends on the understanding of the goals that need to be defined. Only by understanding the objectives that you want to solve through promotion in social networks, you can develop a successful strategy.

Let’s look at the main goals that many companies set for themselves:

• Studying the interests of the target audience
• Raise the popularity of your cleaning business
• Building a positive reputation of your cleaning company
• Increase in sales
• Get people on the team
• Getting quality feedback
• Get traffic to your cleaning business website
• Responsiveness to request

It is also worth immediately setting the deadlines for which you want to achieve the desired results, and determine the steps that you are ready to take to achieve this. You need to understand that promotion is careful work that is performed not only by an SMM specialist but also by you personally.

Types of promotion on social networks

If you want to promote your cleaning business using social networks, then there are two main ways to do this: maintaining a public page (community) and placing targeted advertising.

Moreover, it is desirable to use both options at the same time. Advertising will help you to tell about your cleaning service to thousands of consumers who do not know you yet. At the same time, the group will allow you to maintain constant communication with customers and increase the rating and loyalty to your cleaning company.

Consider each of these methods in more detail and find out how to achieve the desired result.

MANAGING GROUPS ON SOCIAL NETWORKS

Creating a group on any social network does not take much time. It’s fast, simple, and completely free. But maintaining and promoting your community is an extremely responsible task.

If you want to achieve positive results, and the budget allows you not to save money, then you need to hire SMM specialists. These are people who know how to create catchy and unique content and also know all the details of social media marketing. They already have experience and can attract interested users much faster.

If the budget is limited, you can do the promotion yourself. To do this, you need to know and understand the interests of your audience, have a good understanding of the cleaning service, be able to correctly present information, and have knowledge of marketing.

The main tasks that you need to pay attention to when creating and promoting a group in social networks:

1.Quality content plan – A structured and thoughtful content plan will help you create interesting and catchy cleaning posts; as well as reduce the time it takes to lead a group.

2.Unique material – The cleaning posts that you will publish in your community must contain unique information. Do not copy someone else’s material. The content of publications should be interesting and useful for your audience.

3.Interaction with participants – It is necessary to constantly keep in touch with the subscribers of the community, respond to comments and always be ready for a constructive dialogue.

4.Courtesy and loyalty – You can’t be rude or disrespectful to your clients. And if members leave negative comments towards others, respond as quickly as possible.

5.Contests and quizzes – Periodically it is worth holding contests, quizzes. This will increase interest in the community, attract a new audience and help advertise your cleaning service.

6.Group statistics analysis – Follow the reaction to the content that is published in the group. Replace uninteresting headings. Conduct surveys among subscribers about what they lack in your community.

If you find a way or topic to hook your audience, then soon your community will begin to grow and bring the desired profit

ADVERTISING IN SOCIAL NETWORKS

Whether you have a social media community or not yet advertising will help increase your arrival of clients and convey the necessary information to thousands of your users.
To properly set up advertising, you must follow certain rules. First, remember that targeted advertising is aimed only at a cold audience and its effectiveness is often lower than that of contextual advertising. And, secondly, you can choose the parameters and format of the advertising company.

The main rules that will allow you to set up advertising more effectively:

1.One item, one listing – For each type of cleaning service, create a separate advertisement (advertising post). And it is desirable to develop several of its variants (creative). That way you can figure out which ones work best. In addition, it will help increase the reach of users.

2.Target audience setting – The portrait of the target audience should be displayed as accurately as possible. The more suggestive details you provide the more effective return you get from users will be. 

3.Work on links in promotional posts – Links that you leave in promotional posts can lead to both a group on a social network and a cleaning business website page. This link should contain all the necessary information about the cleaning service and your cleaning company. 

Adapt ads for mobile devices – The display of ads on the website and in the mobile application is significantly different. Therefore, you should have worked out both options. Particular emphasis should be placed on mobile advertising because users most often access the Internet through Smartphones. Combine promotional posts and ads

Conclusion

These are the two types of promotions in social networks you can choose the most appropriate one according to your budget or you can balance both for your cleaning company.