Small businesses need continuous SEO support for growth and the liberty to innovate. My SEO Services are geared towards making any small business attain growth and build goodwill. I make and sustain the visibility of, website of any small business for a longer period of time. For that, I implement SEO strategies that are in line with the marketing requirements of small businesses. These strategies are:-

White hat SEO

This strategy involves following all the rules and regulations to the letter laid down by the Google or any search engine algorithms for making the website of any small business visible. My SEO services do just that thereby making the website visible with high ranks.

The white hat SEO strategy is a mixture of On page and Off page SEOs

On page SEO

Under this strategy, I use the appropriate keywords or all possible keywords in the website that a visitor would query in the search engine to get the exact website. Keywords could be the product name, service name, brand, or any other catchword. The keywords play a critical role in enhancing the website visibility. Components of this SEO are

• Keyword research
• Current keyword rankings
• Optimization strategy
• Keyword implementation
• SEO copywriting

Off page SEO

In this strategy, the website link of business is mentioned on any other website or unknown website as a part of content, articles, blogs, etc. The link of the website on another website as a part of an article or content or blog is called a Back link. A combination of good promotional and persuasive content or article or blog along with the quality of back link or back links would help in increasing the website visibility. Google believes that if a website link is placed on another website as a part of approved content or article or blog then the website of a small business is worthwhile to index and rank. Components of Off page SEO strategy are

• Link building strategy
• Link prospecting
• Link building campaigns
• Email outreach

Technical SEO

In this SEO strategy, I analyze the website of any business in-depth to find out the issues that are preventing the website from displaying in Google search result page.

Accordingly, I would suggest and implement the measures to fix the issue .The issues that I address are

• Broken links
• Duplicate content
• Status code errors
• Crawl errors
• Site structure

Local SEO

By implementing Local SEO Strategy I optimize the website to enhance its presence locally in Google maps, online local directories, local mom and pop shops, etc with an intention to target the local audience so that the website gets the traffic from local visitors. Local means a particular area or a particular zip code or a particular county.