Thinking of starting a cleaning company? When looking for clients, business development experts recommend starting with calling friends, relatives, and acquaintances. Also, customers can be found among the customer base from the previous place of work. At the same time, you need to try to immediately acquire regular customers, because one-time customers will have to be constantly searched for. However, the best way to attract customers is an advertising campaign. So in this article we will tell you the Best Way to Advertise a Cleaning Business by Ad Type.

Target audience identification

Advertising of a cleaning company is impossible without the correct definition of the target audience for which it will be intended. It is impossible to cover a wide range of customers, so to get a real result; you should first understand who your potential customers are.

h3>The starting cleaning company will have:

• small companies renting offices
• administration of shopping and entertainment centers
• owners of large residential real estate (multi-room apartments, houses, country cottages)
• Owners of ordinary apartments who need to put their housing in order after a long absence or repair.

The stages of an advertising campaign include:

• awareness (the first step for an advertising campaign, this stage is needed to convey information to a potential consumer about the existence of a new, rapidly developing cleaning organization; it is at the awareness stage that people remember the name of a new organization)
• knowledge (at the second stage, you need to notify future customers about the list of services that can be obtained in the organization)
• predisposition (needed to form a positive image of the organization)
• preference (it is necessary at the stage of formation of preferences to highlight in advertising the advantages that favorably distinguish the company from the mass of competitors)
• Conviction (at this stage, a potential client develops a clear conviction that it is your company that needs to order cleaning services).

What type of advertising to choose?

Cleaning advertising will be ineffective if resources are spent on street billboards and other urban advertising planes. Consider what types of advertising should be ordered by the heads of cleaning companies.

Context advertising and website

Any company starting a cleaning services business must have a website.

When creating a website, the following factors are taken into account:

• interest (the customer of cleaning services must get an understanding that it is your company that he needs)
• accessibility (you need to offer promotional prices and discounts, this is especially true at the initial stage)
• clarity (the information provided about the service should be clear and understandable, with a detailed table or tariff scale)
• availability of feedback (Internet users should be able to leave feedback after they use cleaning services)
• ranking of an Internet resource (to get your site on the first page of search results, you should take care of its correct filling with informative texts that would take into account current requests on the topic of cleaning in your region)
• comfort (convenience in site navigation should come first, otherwise the client will go to a more understandable resource without ordering a single cleaning)
• visual appeal (along with the placement of the necessary and understandable information about your company on the pages of the site, you should take care of its good looks, that is, of an outwardly attractive design).

Despite the presence of the site, contextual advertising cannot be neglected. This progressive, modern form of marketing should be at the forefront of your cleaning organization’s advertising campaign. For such advertising to work, you need to correctly configure the Google AdWords tool. In this case, an ad about high-quality and affordable cleaning will be shown only to people interested in such services.

The main advantages of contextual advertising are:

• the ability to customize the display of contextual advertising on a geographical basis
• targeted impact (such advertising posts are shown only to certain groups of people, taking into account their interests)
• The possibility of prompt adjustment of the content of advertising messages.

Printable advertisement

Print advertising includes the creation and distribution of booklets, leaflets, as well as reminder products (pens, notepads, flash drives and other useful and pleasant things). It is useful to leave booklets and leaflets with the company’s slogan and prices at the places of work of potential customers, in shopping centers in the advertising zone.

The distribution of printed and promotional products should be made taking into account the target audience, because this type of distribution of information about the company is not suitable for wealthy clients. In this case, you should pay attention to business cards. They should have an attractive yet discreet design. To improve the memorability of your company, it is a good idea to come up with a logo or create a special corporate look that will also extend to the uniform of employees and to the interior design of the office.

Social networks and advertising

Social networks have become such a part of our lives that every company must have one or more accounts on Facebook, popular instant messengers, and Instagram. So you can not only advertise cleaning services for free, but also be always in touch with existing customers.

To maintain visited groups and communities in social networks, you should also periodically post useful informative short articles on the topic of cleaning. It can be a tip for housewives, interesting facts about soap and other content, provided with suitable unique photos and other thematic images

Email newsletters

E-mail distribution or direct mail can be made on the basis of electronic addresses acquired through specialized sites on the Internet. It is also worth collecting your own client base, specifying the email address of clients when possible. The content of the letter should be understandable, and the information provided in this way should be interesting. So, it could be an offer for an individual cleaning discount, a request to complete a short survey, or a simple reminder that a good cleaning company like yours exists.

Ineffective types of advertising

For an advertising campaign of a cleaning company, an option with outdoor advertising such as billboards, pillars, lightboxes is hardly suitable. The uselessness of outdoor advertising for a company that cleans premises and territories adjacent to the house is confirmed by marketers.

Inefficient for the type of business under consideration is also the dissemination of information in the media. This remark mainly applies to television advertising, which is expensive but usually does not work.