No matter how quickly you want to start scaling your cleaning business, hold your horses. One or two days is not enough to make such a decision. To do this, you need to get the first conversions, optimize the cleaning business, and only then evaluate its success. In this article, we are going to tell you 10 marketing tools by which you can scale your cleaning business quickly and easily

Tool 1: Content Marketing (Blog)

It is possible to talk about your cleaning service using different tools. A blog is one of the most accessible tools for marketing communication. However, for different audiences, it is worth choosing not only different platforms but also the method of presentation.

The practice of maintaining several sites at the same time is quite common. It is worth noting that, regardless of the chosen resource, the information should be useful to the audience. Share about your cleaning services and the market you’re in. This will not only inform your customers about the changes but also earn the trust of your readers.

Pros:

• reposts are free advertising: if you repost something really interesting with your material, then it will be shared
• you will get a base of loyal and devoted customers due to constant presence in their information field
• Attract additional traffic to the landing page through information requests.

Minuses:

• you need a responsible specialist (and sometimes several) who will generate content for the blog
• Tangible results will have to wait, as the audience needs time to be imbued with confidence in the company

Tool 2: landing page

One of the best marketing tools to increase sales is a landing page. This is a one-page site, which, as a rule, contains information about your cleaning service. Its main task is to collect user data.

Pros:

• even someone who does not understand anything in programming can create – there are a large number of ready-made solutions and one-page designers
• you don’t have to waste unbearable development budgets
• Focuses the user’s attention on a particular offer.

Minuses:

• due to the ease of development, there is a lot of competition
• suitable for small cleaning companies, but does not satisfy the needs of companies with a large assortment
• Difficulties with promotion through search engines due to the orientation of one-pagers to mass queries.

Tool 3: website

Every more or less successful cleaning business has its own representation on the Web. According to statistics, a huge part of the population is connected to the Internet. Such extensive access to the Internet has made this marketing tool extremely popular.

The site is not only information about the terms of payment, but also what makes the first and most important impression of the company.

Pros:

• you can place information about all cleaning services that are available
• the ability to get additional traffic with competent SEO optimization
• placing orders directly on the site through the application form
• a chance to provide consumers with maximum information that will not only close objections at the entrance but also make the image of the company more multifaceted, complete, and real
• You can redirect traffic to other sites through cross-links.

Minuses:

• requires additional funding not only for development but also for maintenance after completion
• it will take a lot of time to promote the site
• You will have to hire an additional employee who will be engaged in filling and updating cleaning services.

Tool 4: SEO

More than 59% of users view only the first page of the search engine results, the rest, at best, two or three. Thus, the better the site is optimized, the more likely it is that the resource and services provided on it will be available to users. SEO optimization is designed to improve the position of the website.

For correct search engine optimization, it is important to conduct an in-depth study of user queries. This will help highlight the key needs of visitors.

SEO is a set of marketing tools, among which are the following:

1. Internal optimization

Search engine optimization of the internal pages of the site is needed in order for it to be “liked” by search engines. First of all, this tool affects the ranking by queries. Internal SEO should include content (headlines, pictures, internal and external links). In addition, you need to optimize description Meta tags, page URLs, and other indicators.

2. Link Building

This type of SEO optimization is needed to get external links to the site. This is useful for ranking in the search engine. Link building includes many ways like linkbaiting, registration in different directories, participation in marketplaces, and guest posts.

Pros:

• traffic growth through search queries
• does not cause rejection in the user
• The ability to work accurately with the target audience.

Minuses:

• the need for constant content on the site
• you have to wait for results
• It is impossible to handle without an experienced employee or a proven contractor company.

Tool 5: contextual advertising

This refers to such ads that are shown in the top search results of Google, depending on the user’s request. It is a text message and is configured in the advertising accounts of services.

It is worth using contextual advertising for:

• pushing traffic to a newly opened cleaning business website
• testing suggestion about user demand for a cleaning service
• struggle in a highly competitive market where it is difficult to break through the organic search results
• Promoting special offers or promotions of cleaning services.

Conclusion

We have described the main marketing tools to scale your cleaning business quickly. You can use them when introducing a new cleaning service to the market to assess demand, or you can even include them in your marketing strategy. For example, offer different tests to your audience every three months or connect to a new loyalty program every year.