It’s not enough to just post beautiful “Before/After” photos of your cleaning services and wait for orders, you need to establish contact with subscribers, gain their trust sell the cleaning service. Therefore, it would be better to think in advance which posts you have to post in your social networks account, what purpose each of them will have.

What you need to know to prepare content:

• Thoroughly study your target audienceThoroughly study your target audience. For example, if you want to sell the service “Cleaning before the baby arrives from the hospital”, then you should take into account the pains and needs of young mothers.
• Take account of geolocation of the audienceResidents of apartment, buildings are struggling with cockroaches and red ants, and outside the city, pest and insect control is more relevant. Even offices and many work places are also involved in this problem of cockroaches and red ants.
• Define your style
• Think about how you want to be perceived by the audience, how you will be treated. If you have your own jokes and characters in stories – great, it helps to build trust with subscribers.
• It is necessary to convey the value of the service
• Constantly tell people why you can’t do without wet cleaning, what the health consequences can be. Users must have a compelling reason to purchase a product or service. For example you can tell about various diseases which can be caused due to less cleaning

What content should be in the profile?

• • Entertaining and engaging content

Your account must be kept active at all times. Try to arrange polls, games and other activities. This can be done both in stories and in posts. The main thing is that subscribers should respond as much as possible to your cleaning content: comments, responses and reactions to stories, participation in surveys.

• • Information and reputation content

Get expert advice on cleaning, cleaning pest control and storage. Let your followers start seeing the value of your valuable posts and you can earn their trust and loyalty.

• • Selling content

Let’s not forget about the main goal of maintaining an account – to sell a cleaning service to a client. Never stop talking about all the benefits of choosing your cleaning company, professionalism and quality. Also, do not refuse promotional offers and discounts; they perfectly encourage your buyer to buy cleaning services.

Post ideas for cleaning service profiles

• • Services

Tell us about the benefits and specifics of each type of cleaning, how long it will take. In this post, you can tell why cleaning after repairs is needed, what will happen if it is not done, why cleaners will do this task better. So a person sees weighty arguments for purchasing a cleaning service.
At the right time, remind them about the need for a particular cleaning service. Explain why it is worth ordering right now. You can add a promo code to the post for a discount!

• • Advice

Your posts should not only sell cleaning services but also be useful. Give some advice: how often to wash furniture covers, how to deal with stains on upholstery, etc. With tips on dealing with red ants, you can touch the pain of a large part of the audience, help them cope with an annoying problem, therefore, there is more loyalty to the company.

• • Our employees

People want to know who will be allowed into their homes. Find a beautiful photo of the employee; write about his experience and seniority. If you talk about employees without an attached photo, believe me, there will be much less trust. A person should see the cleaner, his eyes and a slight smile, this is conducive to himself!

• • Promotions and discounts

Announce new promotions and offers every month, this will encourage the audience to order cleaning services from you. Tell us about the benefits of the action, how many people will save money and time. Mention that the validity period is limited, and it would be better to hurry.

It is not necessary to organize discounts every month, you can replace this with an additional service. For example, give subscribers an oven cleaning when ordering cleaning services greater than 5000rs.

• • FAQ

Tell your subscribers what is better to prepare before the arrival of the cleaner, whether to leave or stay at home. This information will always be useful to the audience. Always do not just answer questions, but tell from the position of caring for the client. Explain that the number of cleaners who go out to clean depends on the area of ​​​​the apartment and the amount of work so that they can clean in the shortest possible time, while not causing any inconvenience.
Again, if you don’t need to buy anything before the cleaner arrives, don’t answer the question in one sentence. Tell us that employees bring with them all the tools that they may need, that they take into account the wishes for environmental friendliness and safety of household chemicals.

• • Lifehacks

Collect a few life hacks in a separate post; you’ll be surprised how many people save it. For example, you can tell about 5 storage methods. With such posts, you do not sell the service directly, but you show expertise; bring benefits with your posts. Tell us some tricks that can be applied in everyday life.

• • Storytime

Tell the story of your cleaning company’s formation: what path did you go through, what difficulty did you meet? How did you and your employees grow during this time? Subscribers want to know that people like them are behind the expert posts. With such posts, you do not sell the service directly, but you show expertise; bring benefits with your posts. Tell us some tricks that can be applied in everyday life.

• • Before/after

Such photos and videos perfectly show the quality of your cleaning and professionalism.

Conclusion

These are the some ideas of content you can post on your social media accounts and gain trust of your followers/subscribers.