The logo becomes the first step in developing a corporate identity for a cleaning company. When using stock images, clip art, and free logos, you may end up with an identical logo on another company, or perhaps a lucky charm image that is used across multiple industries.

That is why, when thinking about opening such a business, you need to think about creating a logo for a cleaning company already at the stage of its formation. Because in future its brand name will representing the cleaning business.

Why corporate identity is needed

If you have been careful in researching your competitor’s websites, you might have noticed that some use only the original logo image for corporate identity. You could see how the owners use the image of the logo in print and on websites, and then in advertising, using incorrect formats and editing the original image, which often becomes more noticeable with each new copy of the logo for other needs.

You are the owner of a cleaning business. Imagine polishing a countertop with wax until you see your own reflection. Now imagine that the next week your employee will continue to polish the countertop with the wrong tool, and in a week you will see the material worn to the core, an ugly hole and no gloss. This is exactly what happens with the logo, the original image of which is processed for various needs, creating copies of copies.

The situation with the logo pack is very similar. The finished product (company logo) is used in a variety of ways. You, as a client of a template developer, simply may not have time for additional work with a picture, you do not have the tools that a designer has to properly rework the logo for certain needs. Therefore, it is recommended to order a corporate logo of a cleaning company in a package from a designer. If the designer does not offer such a service, it is worth looking for a new one. Otherwise, you lose money, then time, and again money.

A cleaning company logo contractor should suggest an image variation for each application so you don’t have to make changes yourself. The time you save in the future far compensates the value of the extra cost of a logo package against a single image of the same logo.

What should the logo contain?

Because the word “cleaning” is of foreign origin, not everyone understands its meaning. Therefore, it is desirable that the logo of the cleaning company contain images that “talk” about what exactly the company does. For example, a mop, a bucket, a vacuum cleaner, soap bubbles, a picture of a maid, etc.

And it is desirable that the logo has positive, cheerful notes. After all, cleanliness carries a positive attitude and a good mood!

Color selection

For cleaning company logos, colors are most often chosen that are associated with freshness and cleanliness. For example blue, light green, white, pink, etc.

It is advisable to avoid colors associated with dirt: brown, black, gray, etc. And do not pile up the logo with a lot of colors – this rule applies to absolutely all areas of activity. Below is a selection of successful cleaning company logos.

Why in the logo of a cleaning company with a character?

The method of creating a logo with a character for the cleaning services sector was not chosen by chance. This industry has a very aggressive competitive environment; the pricing policy for the same services is very different. Even the smallest representatives of the globe have a logo, but most of them are made like a carbon copy. Most often, the logo of a cleaning company contains a typical set of cleaning attributes, which in no way contributes to brand memorability. 

1. Create a new story with a character. Characters are remembered faster than other logos and form a positive image of the company.

2. Use understandable images, with the direct association.

3. Promotion is expected on the Internet and social networks. The logo should be easy to use on the site.

4. The logo should be modern, but inexpensive, so as not to scare the audience.

How to order a logo for a cleaning company

The situations are different; however, sometimes such coincidences can cause significant harm to the business.

A huge number of cleaning company uses the web in search of a free logo for their company. And while the designers accept the logo and place it as part of the overall work on the cleaning company’s website, you cannot approve the use of free logos, if only because of the corporate identity.

Please take a moment to view offers and services for designing unique corporate logos and names. Look for a designer with experience and reasonable prices, see examples of work, and try to choose a specialist with a large package of completed orders of this kind. A professional will never create two identical logos.

Please note that the logo of the cleaning company and the accompanying package for the company are somewhat different things, the final are much more expensive, but you must understand the difference. The package is not limited to the image of the logo; it is about 10 formats of corporate logo templates, including even black and white, optimized copies of the logo for printing on newsprint. In addition, an experienced web design company will design digital letterhead and envelope logo templates that use the image in the correct format for printing.

Along with these services, around 10 GIF sizes of the logo are created for you to use the logo on websites. At the same time, banners with the logo are created for the subsequent marketing purposes of the cleaning company. Thus, a serious cleaning business requires a pack of logos, not a single image.

Conclusion

If you are in doubt about whether the logo you are offered is right for you, remember what is important in good design. You need a concise sign with a simple shape, colors and letters that are easy to read. And how much the logo corresponds to the idea and tastes of the target audience is up to you to judge. The main thing is to think about the cleaning business and about the practical use of the logo in different situations.